http://www.adirondackbasecamp.com/2006/06/harnessing-the-power-of-the-true-believers/ Travel, Tourism, Outdoors, News and Information for the Adirondack Region of New York Mon, 08 Mar 2010 19:39:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.adirondackbasecamp.com/2006/06/harnessing-the-power-of-the-true-believers/comment-page-1/#comment-976 Adirondack Base Camp » » Rethinking Information Distribution for Travel Verticals Mon, 10 Jul 2006 19:06:03 +0000 http://www.adirondackbasecamp.com/2006/06/harnessing-the-power-of-the-true-believers/#comment-976 [...] By ‘turning the funnel upside-down’, marketers can now harness the power of true-believers to spread the word about their products and services. At the same time, these ‘legions’ of like-thinkers are ideal aggregates for targeted marketing of complimentary or vertically integrated products. Destination marketers are ideally positioned to be credible ‘lensmasters’ of their product niche; they should at least be on the team of information providers. Typically given the mandate of officialness, they are also ideally positioned to provide the full breadth of travel related products and services. These offerings would be defined by the destination, but endorsed by the ‘legions’ of the converted. [...] [...] By ‘turning the funnel upside-down’, marketers can now harness the power of true-believers to spread the word about their products and services. At the same time, these ‘legions’ of like-thinkers are ideal aggregates for targeted marketing of complimentary or vertically integrated products. Destination marketers are ideally positioned to be credible ‘lensmasters’ of their product niche; they should at least be on the team of information providers. Typically given the mandate of officialness, they are also ideally positioned to provide the full breadth of travel related products and services. These offerings would be defined by the destination, but endorsed by the ‘legions’ of the converted. [...]

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