An whopping statistic appeared in the MSM over the weekend – YouTube is serving up 100 million videos per day! Wow, what growth and reach this site has managed in such a short time. All the big players are now scrambling to join this market and ride this wave. Advertisers are also joining this medium for low cost, viral exposure to their products and services.
A quick search for Adirondack related tags reveals a real shortage of good material and a tremendous vacuum waiting to be filled by the quick-witted entrepreneur who is bootstrapping their enterprise. Regarding destination marketing, this medium is ideal for highlighting attractions, views, activities, locations, etc. Another opportunity…..? “Snack-sized” videos for “snack-sized” budgets? Sounds plausible to me, but I might be ahead of me time (apparently by 5 years, exactly).
Our information vertical within this medium is already being commercialized by Marty Stouffer and Cherrie Sayles Real Estate. We’re all pimping something or another. This is the same Cherrie Sayles that “iframes” the Adirondack Region’s website – lazy, plagiarizing agency. I should show up there with my video camera and “YouTube” me telling them to stop. Hee, hee.
Consider this:
YouTube has come to hold the leading position in online video with 29 percent of the U.S. multimedia entertainment market…
YouTube videos account for 60 percent of all videos watched online…
In June, 2.5 billion videos were watched on YouTube… More than 65,000 videos are now uploaded daily to YouTube, up from around 50,000 in May…
YouTube boasts nearly 20 million unique users per month, according to Nielsen…
Or you could spend big bucks to reach a fraction of a less desireable demographic.
Adirondack Tagged Videos
Update: What’s good for us might not be for long. TechCrunch mentions a little business model “problem” that might increase the cost for marketing through this medium.
Update: Rubel points out the contrasting story of declining TV viewership.
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