This is a Joke, right? Yeah it is.

Time Magazine is on the right track here, but they should have eased into the interruption marketing. I’ll leave it to you to find the articles regarding their “Person of the Year”. For those that do choose to see the content, this little bit is notable:

Sure, it’s a mistake to romanticize all this any more than is strictly necessary. Web 2.0 harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred.

But that’s what makes all this interesting. Web 2.0 is a massive social experiment, and like any experiment worth trying, it could fail. There’s no road map for how an organism that’s not a bacterium lives and works together on this planet in numbers in excess of 6 billion. But 2006 gave us some ideas. This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It’s a chance for people to look at a computer screen and really, genuinely wonder who’s out there looking back at them.

Acknowledgment of their demise? Barely. I stopped getting Time and most other “news” magazines a couple of years ago in favor of more timely and diverse information sources on the web. Will I add this to my A-list of news sites? Uh, nah, I’ll just keep reading it at the barber shop every two months.

In the end, Time’s attempt at Web 2.0 is a mystery to me. I see some chicklets to add content to a variety of readers, but other than that only a Sphere it interface. Not sure about that, maybe I’ll play with it.

Congratulations to all my fellow bloggers, I’ll accept the award on your behalves. Now I will empty my cache.