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Entries from May 30th, 2007

New Agency for I Love NY

May 30th, 2007 · No Comments · Destination Marketing, News

Saatchi & Saatchi has been chosen to run the I Love NY advertising campaign for the next 3 years.

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Sponsor a New York Traveler

May 21st, 2007 · No Comments · Destination Marketing

Mrs. Mecomber is looking for some gas money.

Seriously, while I still think true value lies in the authenticity of unpaid testimonial, buying travel writers is not something new. But here’s a new medium which most traditional-minded DMO’s are completely ignoring. Most travel writers today are still stuck in the “old media”. Really, who reads magazines anymore? Here’s an opportunity to get blogged by a real traveler.

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We don’t need no stinkin’ Home Pages

May 18th, 2007 · No Comments · Miscellania

I don’t know how many people dream about website navigation, but I’m guessing I’m not alone. There’s a whole slew of sites I frequent, using my own bookmarks instead of the designer’s navigation scheme. Other times I navigate by topic via Search.

Seth’s idea is worth considering for the audience of those seeking specific information. But when someone is just browsing, an effective home page or landing page is often the difference between Exit and click-through.

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