Celebrating Spring in the Adirondacks by re-launching the I Love NY brand.
The conference is officially being themed, “Re-Imagine Your New York”.
Open to the public, the Conference will attract more than 500 attendees from the state’s tourism community. The main topic will be the re-launch of the I LOVE NEW YORK brand and how local tourism partners can build on it. “The underlying goal of the conference is to find new and different ways to remind consumers that New York State is a world-class tourism destination,” says Thomas Ranese, Chief Marketing Officer of Empire State Development, the state’s economic development agency and manager of I LOVE NEW YORK. “Over the two-day meeting, we aim to reenergize what we have to offer, renew our strategies and redefine success. By doing so, we believe we can attract travelers to enjoy our breathtaking scenic views, expansive outdoor recreation, rich American history and farm-fresh experiences.”