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Swiss Miss says, Please Visit

January 7th, 2010 · 7 Comments · Destination Marketing

Awesome! You know I love a good branding effort.

A little cleavage doesn’t hurt either.

(Thanks to @virtualDavis for this excellent piece of advertising.)

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7 Comments so far ↓

  • Joe Buhler

    Switzerland Tourism won the award for most innovative marketing campaign by the readers of one of the country’s largest daily newspapers for their Mountain Cleaners spots beating a number of well known consumer brands.

  • TourPro

    I was entertained by this commercial. Not sure how this impacts my perception of their brand though. Do these stereotypes help sell their destination?

    The Mountain Cleaners print ads are OK, but the original video kind of freaked me out.

    Probably I’m ruined as a normal consumer, because when I watch that I just think, “Hmm, who is their agency?”

    I think it’s still Leo Burnett. Anyone know?

  • Luke T. Bush

    I think that Swiss Miss is going to get a bad chest cold. I’ve got some Vick’s VapoRub… [G]

    I watched the Mountain Cleaner’s video. Hey, if they pick up and recycle bird droppings, maybe Plattsburgh could hire them to clean up another kind of dropping.

  • TourPro

    VapoRub? That stuff irritates my nose. Or it could get in my eye.

  • Greater Adirondack Region Economic Development Forum : Swiss Alps Tourism Ad

    […] a great entertaining ad that was part of Switzerland's tourism industry's Mountain Cleaners ma…. Swiss natural resources became world famous in an era long before modern technologies like TV […]

  • Jon Bouman

    What’s with the missing call to action and only displaying the website ofr three seconds? Tell me, do you remember the website URL off-hand?

  • TourPro

    I don’t recall seeing this ad. Maybe it wasn’t targeted to North America?

    I’m guessing they were going for mindshare more than conversion.

    Anyway, who remembers addresses? That’s where good SEO matters.

    Swiss National Tourism Office comes up #2 behind Wiki – switzerland – Google Search

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