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The Waterways Crescent Connection Logo

February 2nd, 2010 · 1 Comment · Destination Marketing

I like the traditional Adirondack Yellow-on-Brown, but maybe the Blue is more watery.

ANCA Reveals New Scenic Byway Logo for the Central Adirondack Trail

Under the leadership of the Adirondack North Country Association (ANCA) communities from Warren, Hamilton, Herkimer and Oneida Counties along the Central Adirondack Trail Scenic Byway will now have a new theme and logo to set their special travel route apart from other New York State Scenic Byways.  The new logo reflects the “Waterways Crescent Connection” theme that was developed by ANCA,  Fuller Communications and community representatives who participated in a regional marketing and branding project that explored the many sites, attractions, and activities located along the Byway that are so appealing to today’s travelers.

The project originated in direct response to community leaders who had asked ANCA to create a new design that would resonate with Adirondack North Country visitors and illustrate the enormous variety of water resources that tourists and residents can enjoy while touring the 153-mile route from Glens Falls to Rome, New York.  These water resources have played and continue to play an integral role in the settlement, development, and economies of the diverse cities, towns and villages along the way.  The various water bodies—natural and man-made, easily accessed along routes 9, 28, and 365 provide four-season recreational opportunities.

Davidson Design, Inc. worked with ANCA and a Central Adirondack Trail Marketing Team comprised of twenty members from across the four counties with expertise in tourism, marketing and community development during the design development phase.  The design firm created new artwork that focuses on the true intrinsic values of resources named in the Central Adirondack Trail’s Corridor Management Plan.  The logo suggests the many waterway connections that parallel or intercept the route which are desirable assets for the various locales looking to bring visitors to their community.

ANCA and Central Adirondack Trail stakeholders will use the new design and theme in future marketing and interpretation projects to support tourist exploration with the goal to stimulate interest in new and repeat visitation in the twenty-nine Scenic Byway communities.   Byway stakeholders want visitors to become aware of the close proximity of the roadway to significant water features from the Glens Falls Feeder Canal and Hudson River in the east, to the long list of lakes, ponds and rivers that edge the route within the Adirondack Park, to the Erie Canal at the western terminus in Rome.

Staff from the New York State Department of Transportation Scenic Byways Program have approved the new logo which will be used at ANCA’s Adirondack North Country Scenic Byways website, on interpretive signs, maps, and brochures, and will eventually appear on official route signs that mark the roadway for travelers.  Considerations for use of the logo appear at the “Info for Partners” section of the Byways website.

This important destination enhancement was made possible with project funding from the Federal Highway Administration which is administered by the New York State Department of Transportation.  To learn more about Scenic Byways visit and to learn more about ANCA’s Energy, Forests, Agriculture, and Local Culture programs visit

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One Comment so far ↓

  • TourPro

    Some further explanation on the logo usage from ANCA:

    The blue and white will be used in printed promotional materials and media campaigns….

    We use a different color for each route on our popular Adirondack North Country Region Scenic Byways map.
    The color logo is also used on our Scenic Byway brochures.

    We follow the NYS Scenic Byways Sign Manual’s policies and standards that state:

    “The brown and yellow signs will go on the official route signs along the roadside within the ADK Park.”

    “A brown and white version will go on the official route signs along the roadside outside the ADK Park.”

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