To the People of Northern New York and Vermont:
It has come to our knowledge that many hotels and saloons are selling a very inferior quality of Beer or cheap Ale and trying to palm the same off as Merkel’s Boss Lager. We would therefore charge the public to take notice that we are the sole agents for BOSS LAGER, the only good Lager to be had in this section, and we sell no other — not like others selling four or five different kinds in one season under the same name — that every bottle is marked in the glass “Merkel’s Boss Lager,” and no other is genuine. Look at the bottle before it is opened and take no other. Respectfully,
MERKEL & KAHNER,
Plattsburgh, N. Y., 1878
I hope you won’t be fooled, and only drink the original.