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Entries Tagged as 'Destination Marketing'

Come visit Old Forge, your Adirondack Base Camp

March 20th, 2013 · No Comments · Destination Marketing

I should start a franchise business!

“Whether you’re after a relaxing getaway, a “one tank” day trip drive, or an extended vacation …” (More)

Update: Now available in-print.

Old Forge - Adirondack Base Camp

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Adirondacks: The Olympic-Sized Experience

January 28th, 2013 · No Comments · Destination Marketing

“The only place in America to hold the Winter Olympic Games twice.”

via RichardBangs.com

See also:

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I Do Something in New York

June 5th, 2012 · No Comments · Destination Marketing

The “I Do Something in New York” concept by BBDO:

Previous effort to modify the I LOVE NY logo by Saatchi & Saatchi:

I Love NY logos

More:

NEW! I LOVE NY TV Ad #1 (video)

Governor Cuomo Launches Summer Tourism Advertising Campaign

I LOVE NY logo updated for summer tourists

Updated “I Love NY” logo is heartless

Nueva York pierde su corazón

Cuomo Doesn’t Heart New York, Bastardizes Iconic Logo

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Come to Life

April 11th, 2012 · No Comments · Destination Marketing

I still like this tagline. I guess we don’t really own it.

Adirondacks - Come to Life

Originalwork by Karsh Hagan (via Small City Branding Around the World)

(BTW, I totally agree with the notion of self-actualization and tourism marketing.)

And in related news….

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A Theoretical Adirondack Marketing Plan

May 18th, 2011 · No Comments · Destination Marketing

The Adirondacks - Our Great National PlaygroundSome recent discussion regarding Adirondack Tourism Marketing hits on a topic near my heart. I don’t think anyone would argue about tourism’s importance as a crucial part of our economy. But how to effectively market our destination seems to have generated a variety of comments. Some useful, others very uninformed. I once had the joy of thinking about this very topic, and wrote-up a plan for consideration. So rather than join the fray with my own comments, I thought I’d share my ideas. Not official, implemented, or endorsed by anyone other than me.

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Adirondack Holiday

September 15th, 2010 · No Comments · Destination Marketing

This is amazing stuff. Narrated by Lowell Thomas.

(via The very eclectic EJForbes.com)

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The Waterways Crescent Connection Logo

February 2nd, 2010 · 1 Comment · Destination Marketing

I like the traditional Adirondack Yellow-on-Brown, but maybe the Blue is more watery.

ANCA Reveals New Scenic Byway Logo for the Central Adirondack Trail

Under the leadership of the Adirondack North Country Association (ANCA) communities from Warren, Hamilton, Herkimer and Oneida Counties along the Central Adirondack Trail Scenic Byway will now have a new theme and logo to set their special travel route apart from other New York State Scenic Byways.  The new logo reflects the “Waterways Crescent Connection” theme that was developed by ANCA,  Fuller Communications and community representatives who participated in a regional marketing and branding project that explored the many sites, attractions, and activities located along the Byway that are so appealing to today’s travelers.

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