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Entries Tagged as 'Destination Marketing'

Riding Bikes Will Make You Live Longer

September 11th, 2013 · No Comments · Destination Marketing

Le P’tit Train du Nord Linear Park and here.

A tourist and recreational trail designed along an old railroad between Bois-des-Filion and Mont-Laurier, this 230 km (143 mi) corridor provides a north-south crossing through the magnificent Laurentian region. Summer activities include cycling, hiking, and inline skating; winter activities include snowmobiling between Labelle and Mont-Laurier (93 km/58 mi), and cross-country skiing between Saint-Jérôme and Val-David (40 km/25 mi, classic and ski skating); mechanical maintenance and easy level. All along the trail, railway stations have been renovated and many have been converted into welcoming cafés and rental and repair shops for sports equipment.

And it’s true, cycling can extend your life: Tour de France Cyclists Live Longer

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The Adirondack Experience

August 7th, 2013 · No Comments · Destination Marketing

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Come visit Old Forge, your Adirondack Base Camp

March 20th, 2013 · No Comments · Destination Marketing

I should start a franchise business!

“Whether you’re after a relaxing getaway, a “one tank” day trip drive, or an extended vacation …” (More)

Update: Now available in-print.

Old Forge - Adirondack Base Camp

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Adirondacks: The Olympic-Sized Experience

January 28th, 2013 · No Comments · Destination Marketing

“The only place in America to hold the Winter Olympic Games twice.”


See also:

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I Do Something in New York

June 5th, 2012 · No Comments · Destination Marketing

The “I Do Something in New York” concept by BBDO:

Previous effort to modify the I LOVE NY logo by Saatchi & Saatchi:

I Love NY logos


NEW! I LOVE NY TV Ad #1 (video)

Governor Cuomo Launches Summer Tourism Advertising Campaign

I LOVE NY logo updated for summer tourists

Updated “I Love NY” logo is heartless

Nueva York pierde su corazón

Cuomo Doesn’t Heart New York, Bastardizes Iconic Logo

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Come to Life

April 11th, 2012 · No Comments · Destination Marketing

I still like this tagline. I guess we don’t really own it.

Adirondacks - Come to Life

Originalwork by Karsh Hagan (via Small City Branding Around the World)

(BTW, I totally agree with the notion of self-actualization and tourism marketing.)

And in related news….


A Theoretical Adirondack Marketing Plan

May 18th, 2011 · No Comments · Destination Marketing

The Adirondacks - Our Great National PlaygroundSome recent discussion regarding Adirondack Tourism Marketing hits on a topic near my heart. I don’t think anyone would argue about tourism’s importance as a crucial part of our economy. But how to effectively market our destination seems to have generated a variety of comments. Some useful, others very uninformed. I once had the joy of thinking about this very topic, and wrote-up a plan for consideration. So rather than join the fray with my own comments, I thought I’d share my ideas. Not official, implemented, or endorsed by anyone other than me.

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