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Some recent discussion regarding Adirondack Tourism Marketing hits on a topic near my heart. I don’t think anyone would argue about tourism’s importance as a crucial part of our economy. But how to effectively market our destination seems to have generated a variety of comments. Some useful, others very uninformed. I once had the joy of thinking about this very topic, and wrote-up a plan for consideration. So rather than join the fray with my own comments, I thought I’d share my ideas. Not official, implemented, or endorsed by anyone other than me.
Entries Tagged as 'Destination Marketing'
A Theoretical Adirondack Marketing Plan
May 18th, 2011 · No Comments · Destination Marketing
Tags: branding·economic development
Adirondack Holiday
September 15th, 2010 · No Comments · Destination Marketing
This is amazing stuff. Narrated by Lowell Thomas.
(via The very eclectic EJForbes.com)
Tags: advertising·ausable river·crown point·essex county·fall foliage·fish·golf·high peaks·hike·hunt·lake champlain·lake placid·schroon lake·ski·ticonderoga·travel·whiteface
The Waterways Crescent Connection Logo
February 2nd, 2010 · 1 Comment · Destination Marketing
I like the traditional Adirondack Yellow-on-Brown, but maybe the Blue is more watery.
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- Waterways Crescent Connection – Blue
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- Waterways Crescent Connection – ADK
ANCA Reveals New Scenic Byway Logo for the Central Adirondack Trail
Under the leadership of the Adirondack North Country Association (ANCA) communities from Warren, Hamilton, Herkimer and Oneida Counties along the Central Adirondack Trail Scenic Byway will now have a new theme and logo to set their special travel route apart from other New York State Scenic Byways. The new logo reflects the “Waterways Crescent Connection” theme that was developed by ANCA, Fuller Communications and community representatives who participated in a regional marketing and branding project that explored the many sites, attractions, and activities located along the Byway that are so appealing to today’s travelers.
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Tags: advertising·branding·economic development·scenic byways
Swiss Miss says, Please Visit
January 7th, 2010 · 7 Comments · Destination Marketing
Awesome! You know I love a good branding effort.
A little cleavage doesn’t hurt either.
Link
(Thanks to @virtualDavis for this excellent piece of advertising.)
Travel SEO, Website Features, and Promotion
August 25th, 2009 · No Comments · Destination Marketing
I put together the following outline which would be my considered “bare minimum” for a comprehensive destination-marketing online program. While this may apply to a theoretical “Adirondack” program, it can easily be adjusted to work for any destination or brand. Obviously, each item is worthy of long discussion and debate. Would love to hear your opinion, and any items which I may have omitted.
Adirondack Region Golf Courses
July 13th, 2009 · No Comments · Destination Marketing
View Adirondack Region Golf Courses in a larger map
Sigüenza Tourism Office
July 8th, 2009 · No Comments · Destination Marketing
The Sigüenza Tourism folks open up the annex location during the summer at El Humilladero. Really great Tapas at the Bar Alameda across the street.
