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Entries Tagged as 'Destination Marketing'

Photographing Fall Foliage in the Adirondacks

September 21st, 2014 · 1 Comment · Destination Marketing

I wanted to share a fantastic resource that I’ve had the pleasure of reviewing.

Photographing the Adirondacks: Fall in the High Peaks Region
by Chris Tennant and Adam Baker (cover)

Adirondack Foliage - www.adkbook.com Adirondack Foliage - www.adkbook.com Adirondack Foliage - www.adkbook.com

According to NYS research, not only does 25% of travel in New York State occur in Fall, “In 2013 alone, it is estimated that travel spending in New York State from September through November had a $15.67 billion total economic impact, with $25.28 billion in direct spending.” This means leef peeping in NY is big-business. I know, because this is the busiest time of year for me with inquiries about travel in the Adirondacks, requests for travel planning assistance, and reporting of timely information. It’s super-easy to inspire, but helping people implement takes a lot of effort.

A big part of “inspiration” marketing these days is through the use of photography. Also, with the prevalence of cameras and social media, it is easier now than ever for travelers to share their experiences both during and after their visits. Great photography is also the #1 way people memorialize their travel experiences. Providing travelers with the tools and information about where, when, and how to photograph your destination should be high on every DMO’s priority-list. This is service for your customers, but also with proper monitoring and community management, provides the DMO with shareable content for future marketing. “By amplifying this year’s foliage report with social media, more people will see what New York has to offer and I have no doubt that they will want to experience it for themselves.”

Adirondack Foliage - www.adkbook.com

As mentioned, Fall Foliage tourism is a huge part of NYS travel both statewide and in the Adirondacks. This season has long been considered “shoulder”, between Summer and Winter, but with current spending data – I think it is something very worthy of strategic focus and effort. After all, “The Adirondack Region Boasts ones of the longest fall foliage seasons in the country.” The Adirondacks, with its vast-size, does have the opportunity to take advantage of this most lucrative of travel seasons.

So, let me tell you about Chris and Adam’s great guide for photographing the Adirondacks during Autumn.

  • For amateurs and professional photographers. Save time and maximize your opportunities.
  • Selection of places to go. Including: Description of location, directions, and geographic coordinates.
  • Gear and photography tips. Based on typical Adirondack weather, place, and type of shots desired.
  • Examples. Beautiful shots taken on location and with technique described. This is inspiration.
  • Cost and Format. $10 PDF e-book (DRM-free). Inexpensive and portable.

Best of all, even if you’re not a photographer, this guide will help you find beautiful foliage this season. It also makes a great-gift!

Purchase here: ADKBook.com

(Thanks guys for use of the photos!)

More Resources:
Fall Foliage Report – I LOVE NY
Our Fall Foliage Guide – Wild Center
Guide to Fall Colors in Upstate New York (PDF) – SUNY ESF

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Riding Bikes Will Make You Live Longer

September 11th, 2013 · No Comments · Destination Marketing

Le P’tit Train du Nord Linear Park and here.

A tourist and recreational trail designed along an old railroad between Bois-des-Filion and Mont-Laurier, this 230 km (143 mi) corridor provides a north-south crossing through the magnificent Laurentian region. Summer activities include cycling, hiking, and inline skating; winter activities include snowmobiling between Labelle and Mont-Laurier (93 km/58 mi), and cross-country skiing between Saint-Jérôme and Val-David (40 km/25 mi, classic and ski skating); mechanical maintenance and easy level. All along the trail, railway stations have been renovated and many have been converted into welcoming cafés and rental and repair shops for sports equipment. bonjourquebec.com

And it’s true, cycling can extend your life: Tour de France Cyclists Live Longer

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The Adirondack Experience

August 7th, 2013 · No Comments · Destination Marketing

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Come visit Old Forge, your Adirondack Base Camp

March 20th, 2013 · No Comments · Destination Marketing

I should start a franchise business!

“Whether you’re after a relaxing getaway, a “one tank” day trip drive, or an extended vacation …” (More)

Update: Now available in-print.

Old Forge - Adirondack Base Camp

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Adirondacks: The Olympic-Sized Experience

January 28th, 2013 · No Comments · Destination Marketing

“The only place in America to hold the Winter Olympic Games twice.”

via RichardBangs.com

See also:

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I Do Something in New York

June 5th, 2012 · No Comments · Destination Marketing

The “I Do Something in New York” concept by BBDO:

Previous effort to modify the I LOVE NY logo by Saatchi & Saatchi:

I Love NY logos

More:

NEW! I LOVE NY TV Ad #1 (video)

Governor Cuomo Launches Summer Tourism Advertising Campaign

I LOVE NY logo updated for summer tourists

Updated “I Love NY” logo is heartless

Nueva York pierde su corazón

Cuomo Doesn’t Heart New York, Bastardizes Iconic Logo

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Come to Life

April 11th, 2012 · No Comments · Destination Marketing

I still like this tagline. I guess we don’t really own it.

Adirondacks - Come to Life

Originalwork by Karsh Hagan (via Small City Branding Around the World)

(BTW, I totally agree with the notion of self-actualization and tourism marketing.)

And in related news….

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