I should start a franchise business!
“Whether you’re after a relaxing getaway, a “one tank” day trip drive, or an extended vacation …” (More)
Update: Now available in-print.
Entries Tagged as 'Destination Marketing'
Come visit Old Forge, your Adirondack Base Camp
March 20th, 2013 · No Comments · Destination Marketing
Adirondacks: The Olympic-Sized Experience
January 28th, 2013 · No Comments · Destination Marketing
Tags: lake placid·new york·olympics
I Do Something in New York
June 5th, 2012 · No Comments · Destination Marketing
The “I Do Something in New York” concept by BBDO:
Previous effort to modify the I LOVE NY logo by Saatchi & Saatchi:
More:
BBDO is modifying I LOVE NY logo to “bring back cache”.
— Doug (@tourpro) May 30, 2012
NEW! I LOVE NY TV Ad #1 (video)
Governor Cuomo Launches Summer Tourism Advertising Campaign
I LOVE NY logo updated for summer tourists
Tags: advertising·branding·i love ny·new york
Come to Life
April 11th, 2012 · No Comments · Destination Marketing
I still like this tagline. I guess we don’t really own it.
“Original” work by Karsh Hagan (via Small City Branding Around the World)
(BTW, I totally agree with the notion of self-actualization and tourism marketing.)
And in related news….
New tourism branding identity messaging… “Live free and…” #GovCon12
— VisitNH.gov (@VisitNH) April 12, 2012
.@tourpro Live free and…hike, paddle, relax, unplug, shop, imagine, ski, swim, leaf-peep, bike, ride…fill in the blank… #GovCon12
— VisitNH.gov (@VisitNH) April 12, 2012
Tags: advertising
A Theoretical Adirondack Marketing Plan
May 18th, 2011 · No Comments · Destination Marketing
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Some recent discussion regarding Adirondack Tourism Marketing hits on a topic near my heart. I don’t think anyone would argue about tourism’s importance as a crucial part of our economy. But how to effectively market our destination seems to have generated a variety of comments. Some useful, others very uninformed. I once had the joy of thinking about this very topic, and wrote-up a plan for consideration. So rather than join the fray with my own comments, I thought I’d share my ideas. Not official, implemented, or endorsed by anyone other than me.
Tags: branding·economic development
Adirondack Holiday
September 15th, 2010 · No Comments · Destination Marketing
This is amazing stuff. Narrated by Lowell Thomas.
(via The very eclectic EJForbes.com)
Tags: advertising·ausable river·crown point·essex county·fall foliage·fish·golf·high peaks·hike·hunt·lake champlain·lake placid·schroon lake·ski·ticonderoga·travel·whiteface
The Waterways Crescent Connection Logo
February 2nd, 2010 · 1 Comment · Destination Marketing
I like the traditional Adirondack Yellow-on-Brown, but maybe the Blue is more watery.
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- Waterways Crescent Connection – Blue
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- Waterways Crescent Connection – ADK
ANCA Reveals New Scenic Byway Logo for the Central Adirondack Trail
Under the leadership of the Adirondack North Country Association (ANCA) communities from Warren, Hamilton, Herkimer and Oneida Counties along the Central Adirondack Trail Scenic Byway will now have a new theme and logo to set their special travel route apart from other New York State Scenic Byways. The new logo reflects the “Waterways Crescent Connection” theme that was developed by ANCA, Fuller Communications and community representatives who participated in a regional marketing and branding project that explored the many sites, attractions, and activities located along the Byway that are so appealing to today’s travelers.
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Tags: advertising·branding·economic development·scenic byways
