Power users have always used Google for everything, including travel. Today the vast majority of all travelers are using the internet for every phase of their consumptive cycle and it is no surprise that Google’s market share continues to rise.
Bow Down to the New King of Travel - Google
May 27th, 2008 · 1 Comment · Destination Marketing
Tags: advertising·google·web 2.0
Reimagining New York
May 16th, 2008 · No Comments · Destination Marketing
Ever since I saw the reference to I Am Legend and the post-apocalyptic squirrel on grassy logo, I can’t stop seeing Will Smith dancing around as the Fresh Prince. I love that show.
A fun and relatively productive Governor’s Tourism Shindig was the activity of the day. It’s good to “come down from the [...]
Tags: advertising·google·i love ny·new york·orbitz·saatchi and saatchi·travelocity
I Love NY Launch Round-up
May 6th, 2008 · 1 Comment · Destination Marketing
Today was launch day for the re-launch of the I Love NY brand. I guess I’m sort of trying to get a feel for how things are going. Here’s a selection of items for your re-branding pleasure:
We Love NY Because of the Adirondacks
“And that’s another reason I LOVE NEW YORK” - Here’s [...]
Tags: advertising·i love ny
We Love NY Because of the Adirondacks
April 24th, 2008 · No Comments · Destination Marketing
“And that’s another reason I LOVE NEW YORK“
I know there are a bunch of agency and media-types trolling for information about I Love NY’s advertising plan. Surprisingly, not a lot has been leaked. In about two weeks, on May 6th, the whole world will learn about our Empire State’s re-branding plan.
Tags: advertising·i love ny·web 2.0
Loving the Adirondacks this Summer?
April 8th, 2008 · 6 Comments · Destination Marketing
The answer is YES if the State of New York succeeds in its re-branding concept.
Been hearing bits and pieces of what is planned; here’s what I know so far:
Tags: advertising·i love ny·new york


