A must-watch interview with Kevin Roberts. You could say that our future in the Empire State ride’s on this man’s ideas.

Link (via Knowledge@Wharton)

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Why don’t we all just agree that consumers use every means available to make their choices? I’m kind of sick of hearing about Joe User wanting reviews. It seems quite obvious that Joe would ask for reviews as part of his online shopping experience.

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I actually think that this strategy of turning the ordinary into something extraordinary is genius marketing. Check out this video:

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Hey!  A real blog post.  Since it is almost December and other things, I’ve got some stuff to ponder for the New Year.

I love a good list and since I’m lazy, I’ll use someone else’s template.  These are in no particular order:

Green Marketing - The time is right, it fits the image we want to [...]

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Seems I might have been duped and got a fake Saatchi.

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