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Entries Tagged as 'branding'

The Great 21st Century Adirondack Base Camp

August 22nd, 2017 · No Comments · Miscellania



Come visit Old Forge, your Adirondack Base Camp

March 20th, 2013 · No Comments · Destination Marketing

I should start a franchise business!

“Whether you’re after a relaxing getaway, a “one tank” day trip drive, or an extended vacation …” (More)

Update: Now available in-print.

Old Forge - Adirondack Base Camp

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I Do Something in New York

June 5th, 2012 · No Comments · Destination Marketing

The “I Do Something in New York” concept by BBDO:

Previous effort to modify the I LOVE NY logo by Saatchi & Saatchi:

I Love NY logos


NEW! I LOVE NY TV Ad #1 (video)

Governor Cuomo Launches Summer Tourism Advertising Campaign

I LOVE NY logo updated for summer tourists

Updated “I Love NY” logo is heartless

Nueva York pierde su corazón

Cuomo Doesn’t Heart New York, Bastardizes Iconic Logo

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A Theoretical Adirondack Marketing Plan

May 18th, 2011 · No Comments · Destination Marketing

The Adirondacks - Our Great National PlaygroundSome recent discussion regarding Adirondack Tourism Marketing hits on a topic near my heart. I don’t think anyone would argue about tourism’s importance as a crucial part of our economy. But how to effectively market our destination seems to have generated a variety of comments. Some useful, others very uninformed. I once had the joy of thinking about this very topic, and wrote-up a plan for consideration. So rather than join the fray with my own comments, I thought I’d share my ideas. Not official, implemented, or endorsed by anyone other than me.

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The Waterways Crescent Connection Logo

February 2nd, 2010 · 1 Comment · Destination Marketing

I like the traditional Adirondack Yellow-on-Brown, but maybe the Blue is more watery.

ANCA Reveals New Scenic Byway Logo for the Central Adirondack Trail

Under the leadership of the Adirondack North Country Association (ANCA) communities from Warren, Hamilton, Herkimer and Oneida Counties along the Central Adirondack Trail Scenic Byway will now have a new theme and logo to set their special travel route apart from other New York State Scenic Byways.  The new logo reflects the “Waterways Crescent Connection” theme that was developed by ANCA,  Fuller Communications and community representatives who participated in a regional marketing and branding project that explored the many sites, attractions, and activities located along the Byway that are so appealing to today’s travelers.

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Travel SEO, Website Features, and Promotion

August 25th, 2009 · No Comments · Destination Marketing

The Adirondacks - Our Great National Playground

I put together the following outline which would be my considered “bare minimum” for a comprehensive destination-marketing online program. While this may apply to a theoretical “Adirondack” program, it can easily be adjusted to work for any destination or brand. Obviously, each item is worthy of long discussion and debate. Would love to hear your opinion, and any items which I may have omitted.

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The Adirondack Crescent

June 1st, 2009 · 4 Comments · Destination Marketing

The Adirondack Crescent

Destination branding can be a fun and exciting exercise. Really.

I don’t want to bore you with a bunch of marketing jargon, but a little setup might be fun:

Who is promoting “the Adirondacks”? Just off the top of my head:

  • Regional DMO – Visit Adirondacks
  • County Tourism Offices – (7, plus the Town of Webb/Old Forge)
  • Sub-county Regions – Essex County has 4 sub-regions
  • Various Local Towns and Villages
  • Various Non-governmental Organizations i.e. ORDA, ANCA, ADK Club
  • Various Business Associations i.e. Chambers of Commerce
  • Various Private Individuals/Businesses i.e.,

Have you heard about the Central Adirondack Trail Marketing and Branding Project?  It seems they have come up with a Final Theme Statement for the Central Adirondack Scenic Byway, now known as The Waterways Crescent Connection:

The Waterways Crescent Connection – integrates the unique intrinsic scenic and natural, recreational, and historic and cultural experiences of the Central Adirondack Trail.

All of these special qualities are dominated by the enormous variety of water resources in and along the waterways–natural and man-made, in wilderness as well as in urban settings—that exist along the entire Scenic Byway.

The term crescent evokes the visual image of the very distinctive shape of the Scenic Byway.

Connection highlights the overriding geographic aspects of the route – connections to and between the diverse waterways that parallel, and or, intercept the route, and the diverse transportation and four-season recreational opportunities they provide. Connection sets the stage for the history of how those who have lived along the byway route and waterways have used the lakes, rivers, ponds, streams, and canals for military, transportation, and recreational purposes, and for their livelihoods. It also conveys the cultural and community relationships that exist and are nurtured today by those waterways.

A quick search reveals that the term, “Waterways Crescent” is wide-open for marketing purposes.  In fact, the domain “” is still available. Who will be the proud owner?

More fascinating for me is the former Crescent bicycle brand from Sweden. (via Bikelog) You gotta love the Swedes. Well, that was totally off-topic.

It’s been fun writing about the Central Adirondack Trail.

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