A must-watch interview with Kevin Roberts. You could say that our future in the Empire State ride’s on this man’s ideas.

Link (via Knowledge@Wharton)

[Read more →]

Villa Serendip, Lake Placid NY
For a variety of reasons, I should keep my mouth shut. Oh well.
In some previous post, I mentioned the selection of a new PR Agency of Record for our Empire State. If anyone has been following this stuff, even with a stable administration, there has been some big changes [...]

[Read more →]

Here’s an interesting little piece that I found this morning:
Chewing the ‘Big Apple’

A report entitled ‘The Branding of Cities’ by Julia Winfield Pfefferkorn in 2005, reveals that for a city to be adjudged a brand, it must possess certain criteria. This includes defining characteristics that can be readily identified, in terms of functional as well [...]

[Read more →]

It’s official, we have a new “PR Agency of Record” for our beloved Empire State - Lou Hammond & Associates. Effective immediately (no pun intended).
Selected by a competitive review, the agency will handle all travel press and editorial to ensure that New York State receives positive exposure and excitement as a travel destination, including [...]

[Read more →]

Celebrating Spring in the Adirondacks by re-launching the I Love NY brand.

[Read more →]

Why don’t we all just agree that consumers use every means available to make their choices? I’m kind of sick of hearing about Joe User wanting reviews. It seems quite obvious that Joe would ask for reviews as part of his online shopping experience.

[Read more →]

Seems I might have been duped and got a fake Saatchi.

[Read more →]