Back when New York State Snowmobile Registration Fees went up, I noted the mafia-like “tax” people had to pay just to get on their sled. Now it seems the Adirondack Council is questioning the New York State Snowmobile Association’s $5/tag-funded PAC.
Is money earmarked for snowmobile registration, finding its way into the pockets of some [...]

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Today was launch day for the re-launch of the I Love NY brand. I guess I’m sort of trying to get a feel for how things are going. Here’s a selection of items for your re-branding pleasure:
We Love NY Because of the Adirondacks
“And that’s another reason I LOVE NEW YORK” - Here’s [...]

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It’s true, camping season is coming quick. Gas prices are up, that’s true, I’ve already gotten my “how will gas impact Memorial Weekend?” call. Add some pre-election bad-economy fear-mongering and you’ve got the perfect reason to enjoy some great New York State camping. ReserveAmerica has just announced their “2008 Top 100 Family [...]

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The answer is YES if the State of New York succeeds in its re-branding concept.
Been hearing bits and pieces of what is planned; here’s what I know so far:

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A must-watch interview with Kevin Roberts. You could say that our future in the Empire State ride’s on this man’s ideas.

Link (via Knowledge@Wharton)

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Here’s an interesting little piece that I found this morning:
Chewing the ‘Big Apple’

A report entitled ‘The Branding of Cities’ by Julia Winfield Pfefferkorn in 2005, reveals that for a city to be adjudged a brand, it must possess certain criteria. This includes defining characteristics that can be readily identified, in terms of functional as well [...]

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It’s official, we have a new “PR Agency of Record” for our beloved Empire State - Lou Hammond & Associates. Effective immediately (no pun intended).
Selected by a competitive review, the agency will handle all travel press and editorial to ensure that New York State receives positive exposure and excitement as a travel destination, including [...]

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