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Entries Tagged as 'saatchi and saatchi'

Tourism – The Only Shovel-Ready Stimulus

March 9th, 2009 · No Comments · Destination Marketing

GOVERNOR PATERSON ANNOUNCES 4 PERCENT INCREASE IN DIRECT TOURISM SPENDING FOR NEW YORK STATE IN 2008

Interesting headline.  It almost got me excited until I saw the year.  Anyway, the whole press release is after the jump.  One thing I have to say, saavy marketers might appreciate the timing of this.  Possibly the critical budget negotiations happening and stuff might be related.  Maybe.

According to Governor Paterson’s introductory note in the I Love NY 2008-9 Year in Review,

The results of this year in review prove that the course we have charted is a correct one. Despite tourism retrenching in every region of the country, New York’s tourism industry has held steady — no doubt partly due to the revitalized I LOVE NEW YORK campaign and the strategic decisions based around it.

The most recent economic impact data, not surprisingly, shows growth in tourism spending for 2008.

  • $53 Billion in Activity
  • $7 Billion in State and Local Taxes
  • 6.1% of NYS Employment

NYS Tourism Impact

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Another reason I Love New York….the Logos!

November 14th, 2008 · No Comments · Destination Marketing

Well, it only took 6 months for someone to figure that we might not be getting the greatest deal.  It took a reveal at WTM for someone to notice.  The headlines are not entirely accurate – the whole campaign, not just the logo was $17 million – but still.

New York’s new logo and why squirrels don’t work for me

I’m sure many Britons are guilty of thinking of New York as no more than a city, but will the squirrel really do the job? How about a picture of a national park in autumn, with the strap line “Welcome to NY”, or just the strap line, “Did you know NY has 45 ski resorts”?

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Reimagining New York

May 16th, 2008 · No Comments · Destination Marketing

Ever since I saw the reference to I Am Legend and the post-apocalyptic squirrel on grassy logo, I can’t stop seeing Will Smith dancing around as the Fresh Prince. I love that show.

A fun and relatively productive Governor’s Tourism Shindig was the activity of the day. It’s good to “come down from the hills” and see some city people every now and then. I even got a haircut just for the occasion. I’ll give you my highlights and some bonus pictures after the jump.

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I Love NY Launch Round-up

May 6th, 2008 · 1 Comment · Destination Marketing

Today was launch day for the re-launch of the I Love NY brand. I guess I’m sort of trying to get a feel for how things are going. Here’s a selection of items for your re-branding pleasure:

We Love NY Because of the Adirondacks
“And that’s another reason I LOVE NEW YORK” – Here’s my preview post.

N.Y. shows heart in defending its brand
“We have stepped up our protection of the brand as we get ready to relaunch the next campaign. It generates real economic value for New York state and needs to be protected as an asset.” – It’s a branding war out there.

Calling on Tourists to Come for New York City, but Stay for the State
Well, here we go with Launch Day. One of the ladies here told me they saw some kind of giant mobile banner thing on the Northway yesterday. Plattsburgh was TBD as a location for some buzz marketing.

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Talking About Love

April 5th, 2008 · No Comments · Destination Marketing

A must-watch interview with Kevin Roberts. You could say that our future in the Empire State ride’s on this man’s ideas.

Link (via Knowledge@Wharton)

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Governor’s Tourism Conference at Sagamore

February 26th, 2008 · 1 Comment · News

Celebrating Spring in the Adirondacks by re-launching the I Love NY brand.

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Movie Stars and Shopping

January 13th, 2008 · 3 Comments · Miscellania

I actually think that this strategy of turning the ordinary into something extraordinary is genius marketing. Check out this video:

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