GOVERNOR PATERSON ANNOUNCES 4 PERCENT INCREASE IN DIRECT TOURISM SPENDING FOR NEW YORK STATE IN 2008
Interesting headline. It almost got me excited until I saw the year. Anyway, the whole press release is after the jump. One thing I have to say, saavy marketers might appreciate the timing of this. Possibly the critical budget negotiations happening and stuff might be related. Maybe.
According to Governor Paterson’s introductory note in the I Love NY 2008-9 Year in Review,
The results of this year in review prove that the course we have charted is a correct one. Despite tourism retrenching in every region of the country, New York’s tourism industry has held steady — no doubt partly due to the revitalized I LOVE NEW YORK campaign and the strategic decisions based around it.
The most recent economic impact data, not surprisingly, shows growth in tourism spending for 2008.
Well, it only took 6 months for someone to figure that we might not be getting the greatest deal. It took a reveal at WTM for someone to notice. The headlines are not entirely accurate – the whole campaign, not just the logo was $17 million – but still.
I’m sure many Britons are guilty of thinking of New York as no more than a city, but will the squirrel really do the job? How about a picture of a national park in autumn, with the strap line “Welcome to NY”, or just the strap line, “Did you know NY has 45 ski resorts”?
Ever since I saw the reference to I Am Legend and the post-apocalyptic squirrel on grassy logo, I can’t stop seeing Will Smith dancing around as the Fresh Prince. I love that show.
A fun and relatively productive Governor’s Tourism Shindig was the activity of the day. It’s good to “come down from the hills” and see some city people every now and then. I even got a haircut just for the occasion. I’ll give you my highlights and some bonus pictures after the jump.
N.Y. shows heart in defending its brand “We have stepped up our protection of the brand as we get ready to relaunch the next campaign. It generates real economic value for New York state and needs to be protected as an asset.” – It’s a branding war out there.
"Worse still, be braced for feigned interest among family and friends. No sooner have you started a fascinating discourse on the difference between chaffinch and goldfinch song than you notice the eyes of your nearest and dearest glaze over in stupefied boredom."
"How nature and the outdoors are appreciated or experienced differs across cultures. We must therefore continue to understand what people care about and why, as well as how forests are viewed, valued, and being used by our changing communities."
"The destinations presented in the media are generally so unattainable by most people that they might as well be on the moon–and don’t even bother going if you’re not wearing expensive, high-tech apparel and using modern, high-priced gear."
"The Tribe believes the County’s efforts to impose taxation or regulation of businesses on tribal land is not only unlawful, it creates an undue economic burden that is harmful to our community’s economic development and enterprises."
"... our legislators decided to turn it over to a sketchy non-profit corporation that is not subject to the same scrutiny under the FOIL [Freedom of Information Law] and Open Meetings Law that every other agency is."