Ever since I saw the reference to I Am Legend and the post-apocalyptic squirrel on grassy logo, I can’t stop seeing Will Smith dancing around as the Fresh Prince. I love that show.
A fun and relatively productive Governor’s Tourism Shindig was the activity of the day. It’s good to “come down from the [...]

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A must-watch interview with Kevin Roberts. You could say that our future in the Empire State ride’s on this man’s ideas.

Link (via Knowledge@Wharton)

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Celebrating Spring in the Adirondacks by re-launching the I Love NY brand.

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I actually think that this strategy of turning the ordinary into something extraordinary is genius marketing. Check out this video:

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Saatchi & Saatchi has been chosen to run the I Love NY advertising campaign for the next 3 years.

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