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I Love NY Launch Round-up

May 6th, 2008 · No Comments · Destination Marketing

Today was launch day for the re-launch of the I Love NY brand. I guess I’m sort of trying to get a feel for how things are going. Here’s a selection of items for your re-branding pleasure:

We Love NY Because of the Adirondacks
“And that’s another reason I LOVE NEW YORK” - Here’s my preview post.

N.Y. shows heart in defending its brand
“We have stepped up our protection of the brand as we get ready to relaunch the next campaign. It generates real economic value for New York state and needs to be protected as an asset.” - It’s a branding war out there.

Calling on Tourists to Come for New York City, but Stay for the State
Well, here we go with Launch Day. One of the ladies here told me they saw some kind of giant mobile banner thing on the Northway yesterday. Plattsburgh was TBD as a location for some buzz marketing.

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2008 Top Adirondack Family Campgrounds

May 6th, 2008 · 2 Comments · News

The AdirondacksIt’s true, camping season is coming quick. Gas prices are up, that’s true, I’ve already gotten my “how will gas impact Memorial Weekend?” call. Add some pre-election bad-economy fear-mongering and you’ve got the perfect reason to enjoy some great New York State camping. ReserveAmerica has just announced their “2008 Top 100 Family Campgrounds” and some of our Adirondack jewels have made the list.

We’ve got a lot of campgrounds around here, so maybe it’s a little in our favor, but it is a nationwide “competition”. Last year’s list included Point Comfort Campground - Piseco, Whetstone Gulf State Park - Lowville, and Lake Eaton - Long Lake. I’m counting six campgrounds in our area making 2008’s list, plus two more in other categories.
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Weekend Leg Burners

April 28th, 2008 · No Comments · Adirondack Life

Saturday - Catamount

Catamount Mt - USGS Marker

I’m so proud that my six year old daughter put the hurt on us and made her first real peak.

Sunday - La Cruz

Ride and Smile

Salsa La Cruz

The Ultimate Adirondack Bike? More on this later.

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Airport Mileage and Bacon

April 25th, 2008 · No Comments · News

Flying PigWith the constant harping about how crappy our economy is and how profligate our fearless leader is, I’m surprised that the drive-by media let’s this kind of stuff get by. Well, maybe not that surprised.
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We Love NY Because of the Adirondacks

April 24th, 2008 · 1 Comment · Destination Marketing

“And that’s another reason I LOVE NEW YORK

I know there are a bunch of agency and media-types trolling for information about I Love NY’s advertising plan. Surprisingly, not a lot has been leaked. In about two weeks, on May 6th, the whole world will learn about our Empire State’s re-branding plan.
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Bikes Not Allowed on the Northway

April 24th, 2008 · No Comments · Adirondack Life

Most of my daily commute is on the Northway. Too bad there’s not enough traffic for me to get away with this.

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Breaking up with GPX

April 15th, 2008 · No Comments · Destination Marketing

KML is now an international standard!”

Is KML really the one for me? Who knows? I’ll let all those fancy organizations and their “stakeholders” sort it out. Google has released KML to the wild. I’ve got a new crush.
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Local Blogosphere Gains Voices

April 14th, 2008 · No Comments · News

This morning met me with an announcement that the Plattsburgh Press Republican has launched an “online magazine“. Just goes to show you that anyone can get some airtime through self-publishing. Interesting how they decided to off-shore it from their newspaper site, but maybe it helps with keeping the content focused.

Anyway, our Plattsburgh “scene” just about doubled with the addition of about 8 blogs. All about economic development. This should be fun.

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Loving the Adirondacks this Summer?

April 8th, 2008 · 6 Comments · Destination Marketing

The AdirondacksThe answer is YES if the State of New York succeeds in its re-branding concept.

Been hearing bits and pieces of what is planned; here’s what I know so far:
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Talking About Love

April 5th, 2008 · No Comments · Destination Marketing

A must-watch interview with Kevin Roberts. You could say that our future in the Empire State ride’s on this man’s ideas.

Link (via Knowledge@Wharton)

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