February 19th, 2015 · Miscellania
“This region has, within a few years, come into great prominence and is now attracting much attention by reason of its economic and sanitary importance. Its mineral resources were at one time thought to be great, but these sink into insignificance when compared to the value now placed upon its forests. The state has awakened to an appreciation of the value of these forests and has taken measures looking toward their preservation and utilization. It would make them not only a permanent possession, but contributors to health, wealth and knowledge.” ~ C.H Peck, NYS Botanist 1899
November 20th, 2014 · Miscellania
September 21st, 2014 · Destination Marketing
I wanted to share a fantastic resource that I’ve had the pleasure of reviewing.
According to NYS research, not only does 25% of travel in New York State occur in Fall, “In 2013 alone, it is estimated that travel spending in New York State from September through November had a $15.67 billion total economic impact, with $25.28 billion in direct spending.” This means leef peeping in NY is big-business. I know, because this is the busiest time of year for me with inquiries about travel in the Adirondacks, requests for travel planning assistance, and reporting of timely information. It’s super-easy to inspire, but helping people implement takes a lot of effort.
A big part of “inspiration” marketing these days is through the use of photography. Also, with the prevalence of cameras and social media, it is easier now than ever for travelers to share their experiences both during and after their visits. Great photography is also the #1 way people memorialize their travel experiences. Providing travelers with the tools and information about where, when, and how to photograph your destination should be high on every DMO’s priority-list. This is service for your customers, but also with proper monitoring and community management, provides the DMO with shareable content for future marketing. “By amplifying this year’s foliage report with social media, more people will see what New York has to offer and I have no doubt that they will want to experience it for themselves.”
As mentioned, Fall Foliage tourism is a huge part of NYS travel both statewide and in the Adirondacks. This season has long been considered “shoulder”, between Summer and Winter, but with current spending data – I think it is something very worthy of strategic focus and effort. After all, “The Adirondack Region Boasts ones of the longest fall foliage seasons in the country.” The Adirondacks, with its vast-size, does have the opportunity to take advantage of this most lucrative of travel seasons.
- For amateurs and professional photographers. Save time and maximize your opportunities.
- Selection of places to go. Including: Description of location, directions, and geographic coordinates.
- Gear and photography tips. Based on typical Adirondack weather, place, and type of shots desired.
- Examples. Beautiful shots taken on location and with technique described. This is inspiration.
- Cost and Format. $10 PDF e-book (DRM-free). Inexpensive and portable.
Best of all, even if you’re not a photographer, this guide will help you find beautiful foliage this season. It also makes a great-gift!
Purchase here: ADKBook.com
(Thanks guys for use of the photos!)