Today was launch day for the re-launch of the I Love NY brand. I guess I’m sort of trying to get a feel for how things are going. Here’s a selection of items for your re-branding pleasure:
N.Y. shows heart in defending its brand “We have stepped up our protection of the brand as we get ready to relaunch the next campaign. It generates real economic value for New York state and needs to be protected as an asset.” - It’s a branding war out there.
It’s true, camping season is coming quick. Gas prices are up, that’s true, I’ve already gotten my “how will gas impact Memorial Weekend?” call. Add some pre-election bad-economy fear-mongering and you’ve got the perfect reason to enjoy some great New York State camping. ReserveAmerica has just announced their “2008 Top 100 Family Campgrounds” and some of our Adirondack jewels have made the list.
We’ve got a lot of campgrounds around here, so maybe it’s a little in our favor, but it is a nationwide “competition”. Last year’s list included Point Comfort Campground - Piseco, Whetstone Gulf State Park - Lowville, and Lake Eaton - Long Lake. I’m counting six campgrounds in our area making 2008’s list, plus two more in other categories. [Read more →]
With the constant harping about how crappy our economy is and how profligate our fearless leader is, I’m surprised that the drive-by media let’s this kind of stuff get by. Well, maybe not that surprised. [Read more →]
I know there are a bunch of agency and media-types trolling for information about I Love NY’s advertising plan. Surprisingly, not a lot has been leaked. In about two weeks, on May 6th, the whole world will learn about our Empire State’s re-branding plan. [Read more →]
Is KML really the one for me? Who knows? I’ll let all those fancy organizations and their “stakeholders” sort it out. Google has released KML to the wild. I’ve got a new crush. [Read more →]
This morning met me with an announcement that the Plattsburgh Press Republican has launched an “online magazine“. Just goes to show you that anyone can get some airtime through self-publishing. Interesting how they decided to off-shore it from their newspaper site, but maybe it helps with keeping the content focused.
Anyway, our Plattsburgh “scene” just about doubled with the addition of about 8 blogs. All about economic development. This should be fun.
It’s true, camping season is coming quick. 
With the constant harping about how crappy our economy is and how profligate our fearless leader is, I’m surprised that the drive-by media let’s this kind of stuff get by. Well, maybe not that surprised.