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Entries from January 11th, 2011

Great Tracks! – Learn about animal tracking in the Winter

January 11th, 2011 · No Comments · Adirondack News

Tupper Lake, NY – The Wild Center’s Wild Winter Weekends continue with activities from now until the end of March. There is a program guaranteed to keep everyone in the family entertained, enlightened and warm during these long winter months.

BobcatOn Friday, January 21st at 7 pm join nationally recognized naturalist and wildlife specialist Susan Morse, of Keeping Track®, for Bobcats, Mountain Lions, Moose and More. Have you ever seen an animal track while walking in the woods and wondered what animal made it? Wouldn’t it be nice to know, not only what animal made it, but where they might have been going and what they might have been looking for? Sue will dazzle us with a slide show of her spectacular wildlife photos and an interactive talk on the biology and ecology of carnivorous mammals, using humor, personal anecdotes, and her own voice to mimic the calls of many animals. Sue’s research has focused on cougar, bobcat, black bear, and Canada lynx. Doors open at 6:30. This talk is FREE and open to the public. Co-sponsored by Northern New York Audubon Society.

On Saturday, January 22nd join Susan Morse and Wild Center staff for a full day tracking workshop. The Adirondacks in winter offer a unique opportunity for learning about wildlife through tracking. During the workshop, the following topics are addressed: detection and interpretation of tracks and sign of focal species such as marten, black bear, bobcat, fisher, mink, river otter, coyote, moose as well as birds; conservation biology as it relates to data collection; forest ecology and plant identification as they relate to mammal uses of habitat for food and shelter; ‘search imaging’ – Sue Morse’s technique for predictably looking in the right places and finding sign; and an introduction to science-based field studies. Snowshoes are provided. Pre-registration is required. Register at www.wildcenter.org or call 518-359-7800 for more information. Cost: $45.00. Co-sponsored by Northern New York Audubon Society.

On Sunday, January 23rd at 12:30 pm, author, Adirondack naturalist and conservationist, Peter O’Shea will guide a nature walk on “The Wild” side. This walk is free for members or with paid admission.

On Sunday, January 23rd Family Art and Nature day begins at 1pm. Bring the entire family and explore this week’s theme, Nature Detectives. Become a junior detective and investigate signs of animals in our Adirondack landscape. Track your favorite animals around the museum and make your own nature detective tool kit that you can use to continue the investigation in your own back yard.

As always, there are hikes on free snowshoes, animal encounters, feature films and great food offerings. Wild Winter Weekends are free for members or with paid admission.

The Wild Center is open throughout the winter on Fridays, Saturdays and Sundays from 10:00 am until 5:00 pm and during the entire week of President’s Day. For additional information on The Wild Center, visit www.wildcenter.org or call (518) 359-7800.

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Upstate New York Digital Marketing Agency Certifies as NYS Women-Owned Enterprise

January 7th, 2011 · No Comments · Adirondack News

Governor Cuomo Boosts MWBE Participation in State of the State Address Jan. 5, 2011

LAKE PLACID, NY – Adworkshop, upstate New York’s employee-owned digital marketing agency, announces that it is now a certified Women-Owned Business Enterprise through New York State’s Division of Minority and Women Business Development (MWBE).

Adworkshop and its public relations division Inphorm have been servicing clients throughout Upstate New York for more than 30 years. The MWBE certification, which is awarded by the Empire State Development Agency of New York, was given to the tourism marketing agency at the end of December. As one of the largest and most diverse marketing communications agencies in Upstate New York, majority percentage of the company ESOP shares are now owned by the 16 female employees of Adworkshop and Inphorm.


The MWBE program encourages equality in economic opportunities for women and minorities by seeking to eliminate barriers that may stand in the way of pursuing state contracts. Adworkshop and Inphorm join the more than 6,000 certified women and minority-owned businesses located throughout New York State. Adworkshop, established by Adele and Tom Connors more than three decades ago, is now listed in the Directory of Certified Minority and Women-Owned Business Enterprises, which is used by agencies and contractors statewide.

“When we started Adworkshop in 1977, Tom and I never dreamed we would be where we are as a company 34 years later,” Adworkshop Principal Adele Connors said. “Becoming an ESOP three years ago may have changed the way our company is structured, but not our mission to provide the very best product for our clients. The MWBE certification proves that we are continuing to evolve in exciting ways.”

Governor Andrew M. Cuomo outlined goals for MWBE’s in his State of the State Address Jan. 5, 2011:

“Of the 1.9 million business entities operating in New York State, more than 50 percent are owned by women or minorities. The vast majority of these companies are small businesses and a critical driver of the New York State economy. To ensure that MWBE’s have the opportunity to earn their fair share of the State’s business, Governor Cuomo directed State agencies to double the current MWBE participation goal from 10 to 20 percent and ease bonding restrictions that they will face and expand the Owner-Controlled Insurance Program model to expand opportunities for small businesses.”

About Adworkshop and Inphorm
Adworkshop, located in the Adirondack village of Lake Placid, NY is an employee-owned integrated marketing communications agency. Its team of professionals designs and executes customized, traditional and interactive strategies to achieve results for specific marketing objectives. Inphorm is the public relations extension of Adworkshop. Together, Adworkshop and Inphorm provide an integrated approach for brand building by delivering both awareness and credibility, while also driving sales and revenue growth. More information can be found at www.adworkshop.com , Facebook.com/ advertisersworkshop and www.inphorminc.com.

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Wild Winter Weekends Kick-off

January 6th, 2011 · No Comments · Adirondack News

Wild CenterTupper Lake, NY – To kick-off 2011’s Wild Winter Weekends, The Wild Center is hosting a whole day of family fun, including live animal programs, craft projects, story time, face painting and snowshoe treks on Saturday, January 8th, 2011. An added bonus? Kids under 16 are FREE!


There will be a live Adirondack Mammal program in the late morning and a live Raptor program (featuring red tail hawks, owls, and kestrels) in the afternoon. Special showings of BBC ‘Life’ and Ride of the Mergansers will be shown the Flammer Theater. The day will also include two story times with local Storyteller Karen Glass, sharing her tales about Adirondack animals and the wild Adirondack winter. Karen was born about 1,000 years ago and has lived many lives; wizard, activist, teacher, gardener, mother, grandmother, librarian, and quilter. The lives come together now in her storytelling manifestation.

There is something for every member of the family – otter encounters, feature films and the free use of snowshoes for exploring the trails on your own or on a guided naturalist hike.

This will also be the final opportunity to purchase the new Wild Center Winter Season Pass AND it will be available for purchase onsite at the online discounted price of $29.95 for an individual and $55.95 for a family. (Normal onsite purchase price is $38 for an individual and $65 for a family.)

The Wild Center has unveiled a new Winter Season Pass for residents and frequent visitors to the Adirondacks. With something happening every weekend during the winter months, the season pass is valid for unlimited visits from January until Memorial Day weekend. There are over 50 days that you can use the Season Pass. Pass holders can also take advantage of regular special sale discounts at the Center’s store. Please visit www.wildcenter.org/pass to purchase your Winter Season Pass at the online price today.

On Sunday, January 9th, 2011 at 1:00pm join The Wild Center for the first Family Art and Nature Program of the winter – Marvelous Mammals. Learn about life from a mammal’s perspective and discover smells, sights and sounds in a whole new way. Following your up-close observations, take a step in a mammal’s shoes by making your own animal feet, ears and more.

The Wild Center is open throughout the winter on Fridays, Saturdays and Sundays from 10:00 am until 5:00 pm and during the entire week of President’s Day. The Wild Center is closed during the month of April.

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