The “I Do Something in New York” concept by BBDO:
Previous effort to modify the I LOVE NY logo by Saatchi & Saatchi:
More:
BBDO is modifying I LOVE NY logo to “bring back cache”.
— Doug (@tourpro) May 30, 2012
NEW! I LOVE NY TV Ad #1 (video)
Governor Cuomo Launches Summer Tourism Advertising Campaign
I LOVE NY logo updated for summer tourists
Tags: advertising·branding·i love ny·new york
Tags: advertising·fish·hunt
I still like this tagline. I guess we don’t really own it.
“Original” work by Karsh Hagan (via Small City Branding Around the World)
(BTW, I totally agree with the notion of self-actualization and tourism marketing.)
And in related news….
New tourism branding identity messaging… “Live free and…” #GovCon12
— VisitNH.gov (@VisitNH) April 12, 2012
.@tourpro Live free and…hike, paddle, relax, unplug, shop, imagine, ski, swim, leaf-peep, bike, ride…fill in the blank… #GovCon12
— VisitNH.gov (@VisitNH) April 12, 2012
Tags: advertising
