I still like this tagline. I guess we don’t really own it.

“Original” work by Karsh Hagan (via Small City Branding Around the World)

(BTW, I totally agree with the notion of self-actualization and tourism marketing.)

And in related news….

New tourism branding identity messaging… “Live free and…” #GovCon12

— VisitNH.gov (@VisitNH) April 12, 2012

.@tourpro Live free and…hike, paddle, relax, unplug, shop, imagine, ski, swim, leaf-peep, bike, ride…fill in the blank… #GovCon12

— VisitNH.gov (@VisitNH) April 12, 2012