i love ny

New York Dollars Not a whole lot has changed since last year’s report. Scratch that, almost everything is different, just the tourism marketing remains the same. It’s cool to be able to buy your own ROI study. (Did you know that penning nice ROI studies can get you contracts and advisory roles?) Here are the New York State and Adirondack highlights as I see them:

NYS Tourism Growth Slows – 2008 Spending only grew by 4%, compared to 10% the previous year.
$53 Billion in NYS Tourism Spending in 2008
Tourism Contributed 4.1% of NYS GDP for 2008, 6.2% of all jobs
Tourism Generated $14.3 Billion in Tax Revenue ($7 Billion NYS and Local)
NYC, Long Island, Hudson Valley comprise 79% of Total Spend – Adirondacks only 2%
Tourism Generates 17% of the Adirondack Region’s Employment
Visitors Spent $1.2 Billion and Supported over 20,000 jobs in the Adirondacks
Warren County represents 45% of the Region’s Tourism Spend
Visitors Spending Growth – Clinton 10%, Essex 8.9%, Franklin 6%, Hamilton 2.2%, Lewis 0%, Warren 3.9%
51.9% of Total Labor Income in Hamilton County is from Tourism
40% of Jobs in Hamilton County are Tourism Related, 35% in Essex County
Tourism in the Adirondacks generated $152 Million in State and Local Tax Revenue
Travelers Paid $78 Million in Occupancy Tariffs

Tags: economic development·i love ny·new york·tourism

Tourism – The Only Shovel-Ready Stimulus

March 9th, 2009 · No Comments · Destination Marketing

GOVERNOR PATERSON ANNOUNCES 4 PERCENT INCREASE IN DIRECT TOURISM SPENDING FOR NEW YORK STATE IN 2008

Interesting headline. It almost got me excited until I saw the year. Anyway, the whole press release is after the jump. One thing I have to say, saavy marketers might appreciate the timing of this. Possibly the critical budget negotiations happening and stuff might be related. Maybe.

According to Governor Paterson’s introductory note in the I Love NY 2008-9 Year in Review,

The results of this year in review prove that the course we have charted is a correct one. Despite tourism retrenching in every region of the country, New York’s tourism industry has held steady — no doubt partly due to the revitalized I LOVE NEW YORK campaign and the strategic decisions based around it.

The most recent economic impact data, not surprisingly, shows growth in tourism spending for 2008.