The “I Do Something in New York” concept by BBDO:
http://youtu.be/htbG_qmBSH4
Previous effort to modify the I LOVE NY logo by Saatchi & Saatchi:
More:
BBDO is modifying I LOVE NY logo to “bring back cache”.
— Doug (@tourpro) May 30, 2012
NEW! I LOVE NY TV Ad #1 (video)
Governor Cuomo Launches Summer Tourism Advertising Campaign
I LOVE NY logo updated for summer tourists
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