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Murder is Bad PR

March 29th, 2012 · No Comments · Adirondack Life

“After 11 days and the largest manhunt in New York State history, Robert Garrow was finally in custody.”

Almost 40 years ago, something horrific happened in the Adirondacks – I’m not talking about a big storm or some development project either.

Recent news in Vermont had me pondering my good fortune at only having to “crisis-manage” the inconvenience of a recent hurricane. Besides having to hear about declaring a “disaster” when the snow doesn’t fall, that’s really the worst thing that has impacted our brand in recent memory. It could have been murder.

Robert Garrow - Wanted Poster

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