Ignore the naysayers, Social Media will be the hot topic in 2007. The rush into Web 2.0 will be ugly and fraught with danger for many who are jumping onto the bandwagon without a clear knowledge of what and why they are doing it. But there is hope.

Likely this will be a major theme for Adirondack Base Camp in 2007. Here are some cool links to whet your appetite:

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

The Social Customer Manifesto – VRM is the future.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Bankwatch – Social Banking?!!

Business Blogging – Business Blogging Field Guide (PDF)

Brand as Mythology

The Corporate Weblog Manifesto

Consumer generated media, a threat or an opportunity?

The Window Seat

5 Rules of Social Media Optimization (SMO)

Travel and Web 2.0

Fasten Your Seatbelts (German)

Thinking in Web 2.0 : 16 Ways

Seven rules for corporate blogging

Blogs Will Change Your Business

Top 7 Marketing Trends for 2007

It’s been awhile since I’ve posted to the 2.0 category. For those that know me, my affection for all things free and effective is not a surprise. Since the inception of the concept, I’ve witnessed the growth of an idea into a truly effective tool which should be integrated in any organization’s marketing plan. Here in the Adirondacks, we have a plethora of “non-profits” and a whole slew of “barely-profitables”. When resources are scarce, Adirondack ingenuity must come into play. Today, I’m making Seth an honorary Adirondacker for providing this very succinct resource – Org2.0 – A Cheatsheet for Non-Profits. So easy, so obvious.

Update: Seth’s right on. Pretty much. First, I actually haven’t used Feedster.com or don’t remember. Anyway, a quick search on my favorite topic revealed a never-ending list of splogs. I wonder what’s powering that search? Most of my content “A-lists” are news or primary sources, my luck with blog tracking has been mixed. Technorati and Google are good, but does anyone have any other tools they like? Also, I haven’t really utilized Digg, especially since they branched out into other topic areas. One article, 4 diggs – opportunity or waste of time?