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Barefoot Hiking – Not recommended

September 22nd, 2006 · Adirondack Life

I can’t resist making fun of these silly folks.

Fresh fall leaves, Mr. Guttmann said, are “crunchy and cool,” and mud is “black dough that squishes up between your toes.” Dennis Slattengren, a 60-year-old nudist who owns a vending machine route and who was at least wearing shorts for this trek, savored the texture of silt that has run onto concrete and partially dried — “like warm velvet,”

I’m sure he would savor the pain created by doing the Great Range barefoot. How about a barefoot 46, in all 4 seasons, from all 4 points of the compass? Ha!

If someone has to be rescued cuz they weren’t wearing shoes, should they be considered negligent?

Footloose and Boot Free: Barefoot Hiking

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People Powered Travel Marketing

September 19th, 2006 · Destination Marketing

Like many industries struggling to adapt, travel is ideally positioned to leverage the emerging Web 2.0 trends to maximize what are typically tight budgets. The beauty of social media is the ability to harness the power of the community. What better marketers for a destination could be found than satisfied and converted visitors? I would say none. There is no more powerful recommendation than a referral from a trusted source. When you aggregate these individuals, what you have is a credible community. Steve Rubel, among others, notes the launch of yet another Travel 2.0 style website. Right now I’m seeing the creation of plenty of these kind of sites and likely there will be some consolidation and attrition as time goes on. What should travel marketers do?

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DMO Dollars to Fund Travel 2.0

September 12th, 2006 · Destination Marketing

The big non-news here is the terminal condition of the analog advertising paradigm. What I find most telling is the suggestion that “consumer-generated” content will be the magnet that draws these dollars in.

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