Brand marketing is really all about tribes. I prefer the religious metaphor of priests and disciples, but it really is the same thing. Who is your Witch Doctor?
Seth has two beautiful lists to help illustrate this point:
Entries Tagged as 'web 2.0'
UGC and Me
August 1st, 2008 · 4 Comments · Destination Marketing
A “shoddy” ranger shack? Scary ending? Bad PR? Huh?
These are some of the high level concerns I must consider when moderating our High Odds for Winning Video Contest. As of right now, there are a total of 8 submissions. Wheeeeeee!
