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Harnessing the Power of the True Believers

June 21st, 2006 · 1 Comment · Destination Marketing

I gotta say, I’m an Adirondack convert. In fact, you could say I’m a professional minister of sorts. Turns out that people would rather listen to the guy sitting next to them in the pew than the preacher. Duh. Funny thing, I think I’ve formed a Web 2.0 sect within my church. Got a couple Bishops interested, but mostly they think I’m a nutjob.
Seth has been shifted to my A-list, not because he is breaking news, but because he is breaking the mold.

I’ve had some interesting topics cross my plate lately which make me think about fundamentals. I found this little nugget in my reader this morning. A great summary of a huge concept.

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  • Adirondack Base Camp » » Rethinking Information Distribution for Travel Verticals

    [...] By ‘turning the funnel upside-down’, marketers can now harness the power of true-believers to spread the word about their products and services. At the same time, these ‘legions’ of like-thinkers are ideal aggregates for targeted marketing of complimentary or vertically integrated products. Destination marketers are ideally positioned to be credible ‘lensmasters’ of their product niche; they should at least be on the team of information providers. Typically given the mandate of officialness, they are also ideally positioned to provide the full breadth of travel related products and services. These offerings would be defined by the destination, but endorsed by the ‘legions’ of the converted. [...]

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