Travel is a really interesting product to sell. You could say it is a series of purchase decisions culminating in the final product – the travel experience. Over at Super Aff, they ask the question: Why do Customers Buy?
A Solution (product solves a problem)
Features/Benefits (improves on/adds to current solution)
Price (some lowest, some best value)
Relationship (just buy from certain businesses/business associates)
Service/Warranty (Return policies, warranties, turnaround time)
Innovation (new innovative products)
Emotion (makes them feel good, impress others, show love/appreciation)
There’s more and you can download a nice little worksheet too.