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Entries Tagged as 'Destination Marketing'

A Message to Santa Claus – Eat the Pastries

November 14th, 2006 · No Comments · Destination Marketing

Mirror Lake Inn

Dear Santa,

I heard you were coming down from your mountain retreat for some rest and relaxation with your wife. Must be a busy time of year for you, right before the holidays. You are right that the Mirror Lake Inn is the ideal getaway at that time of year. Do you think we’ll have snow for Christmas? I’m not kidding about the pastries either. I’m sure that the Inn will set you up with one of the rooms with those giant beds overlooking the lake – see if they will throw in a Swedish Massage too.

Thanks,

The TourPro

P.S. If you or your “elves” feel lazy, you could always give them a gift certificate.

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Adirondack Bed and Breakfasts

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Targeting Travelers with Web 2.0

October 30th, 2006 · No Comments · Destination Marketing

Target marketing, yup, you remember that stuff your marketing professor went on and on about. The Canadian Tourism Commission (why is there no U.S. counterpart?) has this cool site call Clever Women targeting female, German travelers. The site is in German, translate here.

A pretty cool concept, with some Web 2.0 features. Not sure if every destination marketing organization has the resources to do this, but if you wanted to focus, this is the way.

via Wie Frauen reisen – Tipps für Touristiker

BTW: passion PR-Blog Karin is blogging about Travel 2.0, Tourism, and more!

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Travelers are Customers too – A Marketing Cheat Sheet

October 30th, 2006 · No Comments · Destination Marketing

Travel is a really interesting product to sell. You could say it is a series of purchase decisions culminating in the final product – the travel experience. Over at Super Aff, they ask the question: Why do Customers Buy?

Here’s why:

A Solution (product solves a problem)
Features/Benefits (improves on/adds to current solution)
Performance
Comfort/Security
Image
Quality
Price (some lowest, some best value)
Relationship (just buy from certain businesses/business associates)
Service/Warranty (Return policies, warranties, turnaround time)
Selection
Location
Tradition (habit)
Innovation (new innovative products)
Emotion (makes them feel good, impress others, show love/appreciation)
Convenience

There’s more and you can download a nice little worksheet too.

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