Seth G. has pointed out the wall that defines the old way of customer interaction. A recent experience I had in customer service perfectly illustrated this point. When it comes to selling a product, competitive advantage usually is found in price, quality, or product differentiation. I’ve always been a fan of supporting local businesses, especially if the product or service is generic. In fact, I would even pay a higher price point and accept marginally lesser goods or services to that end. The only requirement is excellent customer service. Being local is a competitive advantage unavailable to your typical large corporate business and one that should be leveraged. In one short month, I went from cheerleader to opponent. How do you do that? Easy, patronize your customer, don’t deliver or follow through on your word, and blame your service failure on others.
Let’s Start an Award Contest
May 10th, 2006 · News
Seems the award business really is a ‘business’. After following the hijinks over in Maine, I’ve developed in incredible cynicism when it comes to awards and recognition. It might take some time, but creating a successful award franchise seems to be a good investment. The really depressing part here is looking back on all the award invoices that we paid ourselves. I agree that the cash would have been better spent on beer. Awards? We don’t need no stinkin’ awards.
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Adirondack Log makes the News
May 9th, 2006 · News
Sounds kinda silly, but here in the Adirondacks we consider finding an old log a cool bit of news. Apparently some volunteer firefighters were doing some stuff at Brant Lake in Warren County when they spotted a log poking out of the water. Being good proactive Northcountrymen, they decided to hook it up to their truck and drag it out of the water. Well, it turns out this log had some unusual features.
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