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Entries Tagged as 'web 2.0'

Adirondack 2.0 via the SMO Trail

August 21st, 2006 · No Comments · Destination Marketing

That’s it, the professional blogger/web designer/SEO person can now aspire to a new title. Social Media Optimization Expert. Oh, if your thinking that some doofus from MySpace is going to launch your website into the new millenium, unfortunately for 90% of the world, that is what your going to get and it might actually do you some good. On second thought, if your thinking about MySpace, you might be wasting your time. Please stop reading now.

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Web 2.0 creates Tourism 2.0 which creates PR 2.0

August 11th, 2006 · No Comments · Destination Marketing

I’m all about 2.0, even though it feels pretty lonely here in North Country 0.9. I’ve been accused of being ahead of my time, sort of like Van Gogh. Thanks for the “compliment”. Thanks Steve for the great link to this excellent PR 2.0 document. Link (via Micro Persuasion)

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Krameresque Destination Promotion – 5 better ways to reach your audience

July 24th, 2006 · No Comments · Destination Marketing

“Why don’t you just tell me the name of the movie you’d like to see?”. You see, since Kramer doesn’t know what the customer wants, he simply lets them tell him so he can deliver the information that they want. The customer gets what they are seeking, he provides a desired and valued service.
This article lists 5 ways to better reach your target audience:

  1. Accept open-ended content from your users.
  2. Integrate customer content via seamless CMS.
  3. Let users rate content, add comments, and assign value.
  4. Let popular (valued) content rise to the top.
  5. Design CMS to aggregate relevant content from outside, and syndicate content to the rest of the world.

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