“Why don’t you just tell me the name of the movie you’d like to see?”. You see, since Kramer doesn’t know what the customer wants, he simply lets them tell him so he can deliver the information that they want. The customer gets what they are seeking, he provides a desired and valued service.
This article lists 5 ways to better reach your target audience:

1. Accept open-ended content from your users.
2. Integrate customer content via seamless CMS.
3. Let users rate content, add comments, and assign value.
4. Let popular (valued) content rise to the top.
5. Design CMS to aggregate relevant content from outside, and syndicate content to the rest of the world.