Oh crap, another direct-to-consumer middleman killer. I can’t wait for all the free schwag that’s going to flood the world.
But seriously, I’m drinking a cup of coffee right now courtesy of Wendy’s of Plattsburgh. Consumers are smarter than ever, especially at blocking or tuning out advertising. What better way to get somebody [...]

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I like it. Simple, refined, and with personality behind the design. The Base Camp could use a logo too. Any suggestions?
Update: Seems not everyone likes the logo.
Logo not worth the price tag - Glens Falls logo design should have been open to local artists
The Post-Star editorial asks, “As for the design of [...]

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Spring in the Adirondacks marks the opening of fishing season. I’m not sure what that really entails for people that actually fish since I haven’t baited a hook in decades. Don’t get me wrong, I know entirely too much about Adirondack fishing.
For me, this time of year marks the annual “Fishing Campaign”. [...]

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The Adirondack Regional Tourism Council (ARTC) has entered into a co-branding partnership with W.L. Gore & Associates (Gore), maker of GORE-TEX® fabrics.
Plattsburgh, N.Y., February 1, 2007 – The Adirondack Regional Tourism Council (ARTC) has entered into a co- branding partnership with W.L. Gore & Associates (Gore), maker of GORE-TEX® fabrics. Gore engineered the original breathable, [...]

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Dann Lewis stepping down as Tourism Director
Seems like a blogging eon ago when Lance Dutson was nearly sued into oblivion. Luckily the blogosphere rallied to his cause.
What’s up with WKP Advertising these days? Could they be lost in space?

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Travel is a really interesting product to sell. You could say it is a series of purchase decisions culminating in the final product - the travel experience. Over at Super Aff, they ask the question: Why do Customers Buy?
Here’s why:
A Solution (product solves a problem)
Features/Benefits (improves on/adds to current solution)
Performance
Comfort/Security
Image
Quality
Price (some lowest, [...]

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Urban Dictionary: adirondackular
1. adirondackular
Describes landscapes so beautiful that they can’t be described in words. Comes from the Adirondacks, a mountain range in upper New York State. Pronounced “a-dih-ron-DACK-you-ler”.
Marty: Yo, Dean, get a look at this black spruce bog—it’s adirondackular!!!
Dean: Yeah, dis is awesome man! It’s like Yoda’s planet!
Marty: Dean, you sure know how to pick [...]

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