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Entries from October 30th, 2006

Targeting Travelers with Web 2.0

October 30th, 2006 · No Comments · Destination Marketing

Target marketing, yup, you remember that stuff your marketing professor went on and on about. The Canadian Tourism Commission (why is there no U.S. counterpart?) has this cool site call Clever Women targeting female, German travelers. The site is in German, translate here.

A pretty cool concept, with some Web 2.0 features. Not sure if every destination marketing organization has the resources to do this, but if you wanted to focus, this is the way.

via Wie Frauen reisen – Tipps für Touristiker

BTW: passion PR-Blog Karin is blogging about Travel 2.0, Tourism, and more!


Travelers are Customers too – A Marketing Cheat Sheet

October 30th, 2006 · No Comments · Destination Marketing

Travel is a really interesting product to sell. You could say it is a series of purchase decisions culminating in the final product – the travel experience. Over at Super Aff, they ask the question: Why do Customers Buy?

Here’s why:

A Solution (product solves a problem)
Features/Benefits (improves on/adds to current solution)
Price (some lowest, some best value)
Relationship (just buy from certain businesses/business associates)
Service/Warranty (Return policies, warranties, turnaround time)
Tradition (habit)
Innovation (new innovative products)
Emotion (makes them feel good, impress others, show love/appreciation)

There’s more and you can download a nice little worksheet too.


The Adirondack Boys

October 30th, 2006 · 2 Comments · Adirondack Life

Found a cool new Adirondack blog over the weekend in spite of feverish Oaxaca blogging.

The Adirondack Boys

Welcome to our blog! We are two guys who built a home in New York State’s great Adirondack Park and love to share its treasures with our friends. We have been on the hunt for the best of the Adirondacks in a single place, one great reference for all things fabulous in the Adirondacks. And this is it! We can’t wait to share our Adirondacks with you — from its Great Camps to its great camp. — The Boys

A great addition to our corner of the blogosphere! They probably got some good snow – Yeah! Welcome to the Adirondacks.

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