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Entries from October 26th, 2006

The Adirondacks – Ideal Travel Destination for 2007

October 26th, 2006 · No Comments · Destination Marketing

Adirondack ChairThe travel review megasite has just released their annual Travel Trends Survey for 2007. Based on the survey of 4,000 travelers worldwide, they have come up with some exciting findings. It seems the Adirondacks is ideally positioned to be a top destination featuring many of the things travelers are seeking to find, and to avoid. I’ll note some of our strengths and suggest some areas of improvement.

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Travel 2.0, Destination Marketing or Anarchy?

October 23rd, 2006 · No Comments · Destination Marketing

In just a few short months, a new term has entered our tourism marketing lexicon – Travel 2.0 – otherwise known Consumer-based Destination Marketing. There is no doubt that the much of the early innovation and development of the web was due to travel and travel related products. I’d say this is one industry that has embraced the new distribution opportunities made available by the internet. Unfortunately, destination marketing never really got on this boat. Joe Buhler is one of the few that noted early-on the growing influence of Web 2.0 and the implications for tourism.

For DMO the dynamics of existing business relationships will no doubt undergo rapid and significant change. It will no longer be sufficient to maintain and develop an information rich destination website but build a platform that taps into and feeds off the sites mentioned earlier and to facilitate the dialog among past and potential future visitors. The opportunities have never been bigger to truly achieve WOM (both the mouth and mouse kind) and stimulate the buzz. What no DMO should attempt is to try and control the dialog or manage it. The mirror has never been shinier but it also has never been pointed as directly at the destination and its suppliers as it is today. Accept it, embrace change, innovate and start joining the conversation, today. The alternative is to be left behind and risk being ignored.


Snowmobile Plan Charts Future Use for Snowmobiles in the Adirondack Park While Protecting the Environment

October 19th, 2006 · No Comments · News

Full Press Release

New York State Department of Environmental Conservation (DEC) Commissioner Denise M. Sheehan today announced the release of the Snowmobile Plan for the Adirondack Park. The Plan will serve as a guide for the development of new trails and eliminate other trails that are no longer needed.

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