The Adirondack Regional Tourism Council (ARTC) has entered into a co-branding partnership with W.L. Gore & Associates (Gore), maker of GORE-TEX® fabrics.

Plattsburgh, N.Y., February 1, 2007 – The Adirondack Regional Tourism Council (ARTC) has entered into a co- branding partnership with W.L. Gore & Associates (Gore), maker of GORE-TEX® fabrics. Gore engineered the original breathable, windproof, and durably waterproof fabric. GORE-TEX® fabrics are used in high-end outdoor apparel, including footwear and accessories.