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Talking to the Postman – USPS goes 2.0

February 26th, 2007 · No Comments · News

Matt, the father of all WordPress, points out this neat find: Deliver – official blog of the United State Postal Service.

More than ever, the revolutionary new internet is quickly replacing vestigal medias and creating new forms of interaction. The injection of the of one of the world’s largest and most efficient information movers into the blogospere is big news. I think this is really worth paying attention to. Please compare: the dollars spent on delivering information via the “snail” system and the initial and operating cost of delivering information the new way.

Check out their poll question – What has your company done to use social networking sites for marketing opportunities? (We’re still thinking about it…)

Now the big question: What is the future role of the United States Postal Service in the new digital age?

That is the very question addressed in the article, “The Digital Revolution”.

The fundamental rules of marketing may not have changed: find a way to influence people’s opinions about your product or service. But the way marketers are doing this, such as reaching out to key influencers of online communities, is changing the way marketers think and operate.

“Using huge sums of cash to try to change a stranger into a customer is no longer economically viable,” says Seth Godin, author of All Marketers Are Liars. “You have to hand the megaphone to the people who agree with you.”

They are talking about Seth and Squidoo Lenses. Whoa.

The marketer and hidden dictator in me already envisions each US citizen issued with an official USA email address and Inbox. This would serve as the platform for meta-democracy. Or we could Digg issues. Uh, maybe not. Anyway, this is a very cool development and I think as a marketer it bodes well for the future.


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