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Entries Tagged as 'Destination Marketing'

Destination New York – same flavor, new package

February 15th, 2007 · No Comments · Destination Marketing, News

I’ve resisted weighing in on the challenges the I Love NY program is facing. A new boss, a new ad agency, a new website, launching an E-zine (blog), and more. Wow.

As I told J.B., this has probably been one of the greatest branding achievements in advertising history. Even the most ineffective ad agencies and crippling bureaucracies haven’t been able to mess this up. Really, the “do nothing” approach actually works. I’m all for change, but some things are best left alone. SAVE THE LOGO! Everything else can go.

What we really need is New York 2.0 – that’s right, a whole new way of talking about the Empire State. Yup, talk. Forget that CPI stuff. More talk, that’s what we need.

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ADIRONDACKS TEAM WITH GORE-TEX™ BRAND

February 7th, 2007 · No Comments · Destination Marketing, News

The Adirondack Regional Tourism Council (ARTC) has entered into a co-branding partnership with W.L. Gore & Associates (Gore), maker of GORE-TEX® fabrics.

Plattsburgh, N.Y., February 1, 2007 – The Adirondack Regional Tourism Council (ARTC) has entered into a co- branding partnership with W.L. Gore & Associates (Gore), maker of GORE-TEX® fabrics. Gore engineered the original breathable, windproof, and durably waterproof fabric. GORE-TEX® fabrics are used in high-end outdoor apparel, including footwear and accessories.

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Bargain Airfare to Adirondack Airport

January 10th, 2007 · 1 Comment · Destination Marketing, News

Update: This airfare is no more.

Without going into the boring specifics, heh heh, there’s a move afoot to aid the Adirondack Regional Airport with some marketing help. Specifically this means helping Commutair – a Plattsburgh-based operator for Continental Connection – with promoting their bargain fare between Saranac Lake and Albany, NY.

Continental Flight Deal - Albany - Saranac Lake

$78 Round-trip !! Irregardless of who, or what, or why, that is a great deal. These are one-way flights of 40 minutes.

I’ve found this rate available through the end of March. A quick way to get up here for a weekend? Rental cars are available for as little as $38/day. Some hotels or resorts should jump on this with some packaging which included transportation… Anyway, things are so slow, I’ll bet most hoteliers would send out a ride for free.

Find Cheap Flights from 100+ Sites with One Click.

Update:

1/17/07 – My buddy found a round-trip to Melbourne, Australia – leaving from Saranac Lake! It actually was the cheapest option we could find – $1682 total.

Compare to Adirondack Trailways, Albany – Lake Placid $60.50 Round-trip, 4 hours each way.

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