“Why don’t you just tell me the name of the movie you’d like to see?”. You see, since Kramer doesn’t know what the customer wants, he simply lets them tell him so he can deliver the information that they want. The customer gets what they are seeking, he provides a desired and valued service.
This article lists 5 ways to better reach your target audience:

1. Accept open-ended content from your users.
2. Integrate customer content via seamless CMS.
3. Let users rate content, add comments, and assign value.
4. Let popular (valued) content rise to the top.
5. Design CMS to aggregate relevant content from outside, and syndicate content to the rest of the world.

Let me start by immediately dispelling the notion that MySpace is the model to emulate.

But for those grappling with the notion of Web 2.0, this might be the easiest example to understand. Previous mention of developing and implementing travel information verticals utilizing the New Media of Blogs, Online Videos, Search Engine Optimization, Search Engine Marketing seems to echo much of what is being screamed in the blogosphere.

An whopping statistic appeared in the MSM over the weekend – YouTube is serving up 100 million videos per day! Wow, what growth and reach this site has managed in such a short time. All the big players are now scrambling to join this market and ride this wave. Advertisers are also joining this medium for low cost, viral exposure to their products and services.