It’s apple season in the North Country. Did you know that I live in the McIntosh Apple Capital? Well, it’s true, I’m surrounded by apples. At this time of year, cider and donuts RULE.
Funny thing though, I’ve always had this silly song in my head every time bunches of apples are mentioned. I always thought that this was just a way to get a girl on the rebound.
One bad apple don’t spoil the whole bunch girl.
Oh, I don’t care what they say
I don’t care what you heard.
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So, the gurus all met and I got to introduce speakers from Orbitz, Travelocity, and Google. Those three businesses also $ponsored the event. Guess I’m not super surprised to see the Fall “Tactical” Campaign featuring partnership with all three. Some of the less cynical or those with “expertise” are satisfied by just reading the fancy terminology – “microsite”, “blog” (it’s like cool and hip, you know), “co-branded”, “interactive”, “email blast” – but not me.
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Brand marketing is really all about tribes. I prefer the religious metaphor of priests and disciples, but it really is the same thing. Who is your Witch Doctor?
Seth has two beautiful lists to help illustrate this point:
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