Oh crap, another direct-to-consumer middleman killer. I can’t wait for all the free schwag that’s going to flood the world.

But seriously, I’m drinking a cup of coffee right now courtesy of Wendy’s of Plattsburgh. Consumers are smarter than ever, especially at blocking or tuning out advertising. What better way to get somebody to pay attention than bribing them. Where would our ad go? What would be give away?