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Harnessing the Power of the True Believers

June 21st, 2006 · Destination Marketing

I gotta say, I’m an Adirondack convert. In fact, you could say I’m a professional minister of sorts. Turns out that people would rather listen to the guy sitting next to them in the pew than the preacher. Duh. Funny thing, I think I’ve formed a Web 2.0 sect within my church. Got a couple Bishops interested, but mostly they think I’m a nutjob.
Seth has been shifted to my A-list, not because he is breaking news, but because he is breaking the mold.

I’ve had some interesting topics cross my plate lately which make me think about fundamentals. I found this little nugget in my reader this morning. A great summary of a huge concept.

Link

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Adirondack Rust

June 18th, 2006 · Adirondack Life

Seen when biking in Peru.

Adirondack Rust

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Creating Effective Tourism Marketing Websites

June 14th, 2006 · Destination Marketing

Update: Official Tourism Brochures

Marketing Sherpa has a case study about the Virginia Beach tourism website’s redesign. Effective websites are extremely important for destination marketing and this article sums up many issues that those of us in the industry should consider when creating or redesigning our promotional sites.

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