Anyone interested in tourism marketing, the internet, and Freedom of Speech will be interested to know that Lance Dutson of “Pay-per-Gate” is now being sued by the Maine Office of Tourism‘s advertising agency. Apparently Warren Kremer Paino Advertising doesn’t take kindly to any criticism of its work. Check out the whole story at Maine Web Report.
More Information:
Tags: advertising·pr·web 2.0
The Cluetrain Manifesto – 95 theses
A day spent talking about marketing has left the TourPro somewhat breathless. Could it be that I was chasing after the cluetrain? Traditional tourism marketing was demolished by the internet, now the ‘established’ internet is quickly being obsoleted by the new centers-of-gravity represented by the growing presence and power of the social networks. (I’m not talking about MySpace)
Read the rest of this entry »
Tags: advertising·web 2.0
A Travel Brand is a Powerful Thing (via Cheapest Destinations)
As tourism professionals we are constantly seeking our destination’s unique selling proposition. The proliferation of competition coupled with increasingly efficient information networks has made the marketing of destinations a real battle for survival.
“Travelers don’t like to think of destinations as brands, but you can bet the people marketing them are thinking about them that way all the time. Words like “positioning,” “demographics,” and “lifestyle segments” are as much a part of meetings at tourism offices as they are at Frito-Lay and Sony. “
We are fortunate that the “Adirondack” brand is one that is recognizable and marketable. But is it really? In all the conversations in this regard, meetings, round tables, focus groups, etc. the mysterious “Adirondack” is much debated.
When it comes to recommendations, at least we are in the running:
“If you want to find a great travel deal, look at the places that can barely pay to play.”
Relatively speaking, the Adirondack Region is still a real travel bargain.
Tags: advertising
