Ignore the naysayers, Social Media will be the hot topic in 2007. The rush into Web 2.0 will be ugly and fraught with danger for many who are jumping onto the bandwagon without a clear knowledge of what and why they are doing it. But there is hope.
Likely this will be a major theme for Adirondack Base Camp in 2007. Here are some cool links to whet your appetite:
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
The Social Customer Manifesto – VRM is the future.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Bankwatch – Social Banking?!!
Business Blogging – Business Blogging Field Guide (PDF)
The Corporate Weblog Manifesto
Consumer generated media, a threat or an opportunity?
5 Rules of Social Media Optimization (SMO)
Fasten Your Seatbelts (German)
Seven rules for corporate blogging
