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Entries from February 15th, 2007

Destination New York – same flavor, new package

February 15th, 2007 · No Comments · Destination Marketing, News

I’ve resisted weighing in on the challenges the I Love NY program is facing. A new boss, a new ad agency, a new website, launching an E-zine (blog), and more. Wow.

As I told J.B., this has probably been one of the greatest branding achievements in advertising history. Even the most ineffective ad agencies and crippling bureaucracies haven’t been able to mess this up. Really, the “do nothing” approach actually works. I’m all for change, but some things are best left alone. SAVE THE LOGO! Everything else can go.

What we really need is New York 2.0 – that’s right, a whole new way of talking about the Empire State. Yup, talk. Forget that CPI stuff. More talk, that’s what we need.

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DEC WARNS OF AVALANCHE DANGER IN THE ADIRONDACKS

February 15th, 2007 · No Comments · News

Backcountry Visitors Cautioned About Snow Conditions

The New York State Department of Environmental Conservation (DEC) today cautioned backcountry users in the Adirondacks of the danger of avalanches. Recent storms have resulted in a significant amount of new snow and an increase is expected in the number of recreational enthusiasts visiting the High Peaks to snowshoe, cross country ski, or to simply enjoy the surroundings.

Winter visitors to the backcountry of the Adirondack Mountains should be aware of avalanche danger and take necessary precautions. Snows have accumulated to sufficient depths on Adirondack Mountain slopes to create conditions conducive to avalanches.

While avalanche danger increases during and immediately after major snowfalls, as well as during thaws, avalanches can occur in any situation where snow, slope and weather conditions combine to create the proper conditions.

The majority of avalanches in the United States occur in the western mountains. However, avalanches do occur in New York and can have dire consequences.

DEC reminds backcountry winter recreationists to take the following precautions when traveling in avalanche prone terrain:

  • know avalanche rescue techniques;
  • practice safe route finding;
  • carry safety equipment (transceiver, probe, shovel);
  • never travel alone;
  • know the terrain, weather and snow conditions; and
  • let someone know where they are going.

Avalanche Preparedness in the Adirondacks (PDF)

Current Interior Conditions in the Adirondack High Peaks Region

For more information, contact the DEC Region 5 office at (518) 897-1200.

Information regarding the terrain, weather and snow conditions can be obtained from DEC Forest Rangers at (518) 897-1300.

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The Aftermath of Blizzard 2007

February 15th, 2007 · No Comments · Adirondack Life, News

Another snow day here in the North Country. I only had to shovel the drive and sidewalk 4 times yesterday – about an hour each! Looks like another session should do it today.

This morning at 6 am I was forced to start watching school closing reports. It took 15 minutes before the list reached Clinton County. Again, I was forced to watch the dreaded Snow Day Dance (sort of like Elaine’s “party” dancemore) which is accompanied by, “Oh yeah, oh yeah, we have another snow day, oh yeah, oh yeah,….”

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