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Entries from September 17th, 2008

Run From New York

September 17th, 2008 · No Comments · Destination Marketing

So, the gurus all met and I got to introduce speakers from Orbitz, Travelocity, and Google.  Those three businesses also $ponsored the event.  Guess I’m not super surprised to see the Fall “Tactical” Campaign featuring partnership with all three.  Some of the less cynical or those with “expertise” are satisfied by just reading the fancy terminology – “microsite”, “blog” (it’s like cool and hip, you know), “co-branded”, “interactive”, “email blast” – but not me.

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Disciples: Easy Come, Easy Go

September 15th, 2008 · No Comments · Destination Marketing

Brand marketing is really all about tribes.  I prefer the religious metaphor of priests and disciples, but it really is the same thing.  Who is your Witch Doctor?

Seth has two beautiful lists to help illustrate this point:

The power of lists

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Never Forget 9/11/2001

September 11th, 2008 · 3 Comments · News

World Trade Center Tribute in lights, Brooklyn Bridge, September 11 2006

noamgalai via Neatorama where you can see the entire list of victims.

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