Well, it only took 6 months for someone to figure that we might not be getting the greatest deal. It took a reveal at WTM for someone to notice. The headlines are not entirely accurate – the whole campaign, not just the logo was $17 million – but still.
New York’s new logo and why squirrels don’t work for me
I’m sure many Britons are guilty of thinking of New York as no more than a city, but will the squirrel really do the job? How about a picture of a national park in autumn, with the strap line “Welcome to NY”, or just the strap line, “Did you know NY has 45 ski resorts”?
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