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Entries Tagged as 'Destination Marketing'

Google Layermania is Vertical Search

May 16th, 2008 · 1 Comment · Destination Marketing

Some days back I was searching Google Maps and noticed the “Explore this Area” link. I guess I was too busy or something to fully digest the implications of this. Then, I notice the “More” layer appear next to “Map”. Photos from Panoramio?

Panaramio on Google Maps

Then on Tuesday, my favorite Google Map gossip site announced the arrival of Wikipedia entries. Now they got my attention BIG TIME. Watch out Mapquest, Google is about to knock you off the top spot.

I mentioned this to Dave P. from Google yesterday, but it kind of seemed like news to him as well. Question: What is Google doing with the layers? What layers are coming next?

I just answered one of my own burning questions. And the answer is Yes. Google is entering into vertical search across their platforms and more. Holy Crap!

While we were blabbing, the Real Estate layer was added. And News is coming next week.

Explore by location. Map layers by category. Geotagged webpages, video, images, blogs, hotels, attractions.

Will this eliminate the need for user created maps? Or will the human filter again rise to the top?

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Reimagining New York

May 16th, 2008 · No Comments · Destination Marketing

Ever since I saw the reference to I Am Legend and the post-apocalyptic squirrel on grassy logo, I can’t stop seeing Will Smith dancing around as the Fresh Prince. I love that show.

A fun and relatively productive Governor’s Tourism Shindig was the activity of the day. It’s good to “come down from the hills” and see some city people every now and then. I even got a haircut just for the occasion. I’ll give you my highlights and some bonus pictures after the jump.

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I Love NY Launch Round-up

May 6th, 2008 · 1 Comment · Destination Marketing

Today was launch day for the re-launch of the I Love NY brand. I guess I’m sort of trying to get a feel for how things are going. Here’s a selection of items for your re-branding pleasure:

We Love NY Because of the Adirondacks
“And that’s another reason I LOVE NEW YORK” – Here’s my preview post.

N.Y. shows heart in defending its brand
“We have stepped up our protection of the brand as we get ready to relaunch the next campaign. It generates real economic value for New York state and needs to be protected as an asset.” – It’s a branding war out there.

Calling on Tourists to Come for New York City, but Stay for the State
Well, here we go with Launch Day. One of the ladies here told me they saw some kind of giant mobile banner thing on the Northway yesterday. Plattsburgh was TBD as a location for some buzz marketing.

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