A must-watch interview with Kevin Roberts. You could say that our future in the Empire State ride’s on this man’s ideas.
Link (via Knowledge@Wharton)
Entries Tagged as 'Destination Marketing'
Free Adirondack Photography For Everyone
March 31st, 2008 · 2 Comments · Destination Marketing
Are you a Destination Marketer? Do you need some pictures for promotion and marketing?
I’ll bet you’re tired of paying huge professional photographer fees and expenses only to get a dozen usable photos. Why not simply tap into the power of the people?
Check out Flickr right away. Using the Advanced Search, you can search for images you can use for FREE. Just plug in your desired search terms and make sure you check the Creative Commons filter and either/both “Find content to use commercially” and “Find content to modify, adapt, or build upon“. Here’s a link to all the Adirondack pictures freely usable by anyone, anytime. Enjoy.
Lake Placid in the Finger Lakes
March 28th, 2008 · 5 Comments · Destination Marketing
Villa Serendip, Lake Placid NY
For a variety of reasons, I should keep my mouth shut. Oh well.
In some previous post, I mentioned the selection of a new PR Agency of Record for our Empire State. If anyone has been following this stuff, even with a stable administration, there has been some big changes regarding state tourism marketing. New leadership, repositioning of the brand, Saatchi & Saatchi, etc. etc. Well, change is good, right?
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Tags: i love ny·lake placid·pr
