So, the gurus all met and I got to introduce speakers from Orbitz, Travelocity, and Google.  Those three businesses also $ponsored the event.  Guess I’m not super surprised to see the Fall “Tactical” Campaign featuring partnership with all three.  Some of the less cynical or those with “expertise” are satisfied by just reading the fancy terminology – “microsite”, “blog” (it’s like cool and hip, you know), “co-branded”, “interactive”, “email blast” – but not me.