Today was launch day for the re-launch of the I Love NY brand. I guess I’m sort of trying to get a feel for how things are going. Here’s a selection of items for your re-branding pleasure:
We Love NY Because of the Adirondacks
“And that’s another reason I LOVE NEW YORK” – Here’s my preview post.
N.Y. shows heart in defending its brand
“We have stepped up our protection of the brand as we get ready to relaunch the next campaign. It generates real economic value for New York state and needs to be protected as an asset.” – It’s a branding war out there.
Calling on Tourists to Come for New York City, but Stay for the State
Well, here we go with Launch Day. One of the ladies here told me they saw some kind of giant mobile banner thing on the Northway yesterday. Plattsburgh was TBD as a location for some buzz marketing.
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